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Topics of the survey

• Online Retail
• Consultation
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Fashion Retail 2017
• Region: USA
• Number of respondents: 926
• Age of respondents: 18 to 69 years
• Type of respondents: English speaking residential population, who purchased clothes (shoes, accessories, jewelry and watches, underwear and sports- and swimwear not included) within the last 12 months
• Survey time period: 6th to 11th of September 2017

• Gender
• Age
• Ethnicity
• Income
• Shopping frequency
• Interest in fashion
• Monthly expenses for clothes
• Most used sales outlet
• Member of online shopping club

Online Retail

• Which kind of online stores do you use?
• And what kind of online store do you prefer when you purchase clothes?
• [coats and jackets] Which clothing items do you buy online?
• [blazers] Which clothing items do you buy online?
• [suits and combos] Which clothing items do you buy online?
• [dresses and skirts] Which clothing items do you buy online?
• [trousers] Which clothing items do you buy online?
• [t-shirts & tops ] Which clothing items do you buy online?
• [blouses] Which clothing items do you buy online?
• [sweaters] Which clothing items do you buy online?
• [socks and stockings] Which clothing items do you buy online?
• [coats and jackets] Which clothing items do you buy online?
• [suit coats and blazer jackets] Which clothing items do you buy online?
• [suits] Which clothing items do you buy online?
• [ties and bow-ties] Which clothing items do you buy online?
• [trousers] Which clothing items do you buy online?
• [t-shirts] Which clothing items do you buy online?
• [dress shirts] Which clothing items do you buy online?
• [sweaters] Which clothing items do you buy online?
• [socks] Which clothing items do you buy online?
• [PC] Which devices do you use when you look for clothes online?
• [laptop] Which devices do you use when you look for clothes online?
• [tablet] Which devices do you use when you look for clothes online?
• [smartphone] Which devices do you use when you look for clothes online?
• Which of the following online stores do you know, even if just by name? Please only think about the website, no matter if the company has stationary stores as well
• Which of these online stores have you visited in the past 12 months, no matter if you bought something or not? Please only think about the website, no matter if the company has stationary stores as well
• In which of the following online stores have you bought something in the past 12 months? Please only think about the website, no matter if the company has stationary stores as well
• [design of the website] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [price] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [customer service] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [recommendations by friends] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [habits] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [advertisement on the website] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [advertisement for the online shop on other websites] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [discounts and special deals] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [personal product recommendations] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [payment options] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [shipping costs] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [shipping times] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [return conditions] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [reviews on the internet] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [image] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• [usability ] Which of the following aspects are particularly important to you when it comes to online fashion stores?
• How often do you order clothing items online that don’t fit?
• How would you rate the displayed size information and fit descriptions on the online store websites that you use? The information is...
• Which measures would you consider useful in order to be able to evaluate sizes and/or fits of clothes better?
• Many major online shops experiment with “virtual fitting rooms” where you can recreate your virtual figure, i.e. an avatar that corresponds to your body measures and can “try on” the products in the online shop for you. How do you judge such vir
• Have you ever tried a virtual fitting room in an online shop?
• Which of the following characteristics of virtual fitting rooms would you regard as an advantage?
• Which concerns do you have when you think about virtual fitting rooms?
• How high do you think would be the probability of you returning less pieces thanks to virtual fitting rooms?
• Have you ever ordered clothes online via voice command (e.g. your smartphone or a digital virtual assistant, Apple’s Siri or Amazon’s Alexa)?
• Can you imagine to order clothes online via voice command in the future?
• Why have you not ordered clothes via voice command yet?
• Have you ever ordered an item via a social network? For example by clicking on an interesting ad or post of a company and being redirected to their online shop?
• [Facebook] Which of the following social networks do you use to follow fashion brands and/or retailers?
• [Twitter] Which of the following social networks do you use to follow fashion brands and/or retailers?
• [Instagram] Which of the following social networks do you use to follow fashion brands and/or retailers?
• [Snapchat] Which of the following social networks do you use to follow fashion brands and/or retailers?
• [Pinterest] Which of the following social networks do you use to follow fashion brands and/or retailers?
• Which of the following social networks do you use to follow fashion brands and/or retailers?
• Are you a member of an online shopping club?
• A Shopping-Club is a website where you register in order to receive exclusive offers. Which of the following shopping clubs do you know, even if just by name?
• Do you deliberately search online for articles with reduced prices and deals in the field of clothing?
• Have you ever ordered clothes online from abroad?

Consultation

• How often do you take advice by sales personnel when you buy clothes in a store?
• Which of the following advice options in online shops do you consider useful?
• Have you ever approached an online shop with a specific question about a single product?
• Have you ever taken personal shopping/style advice that gives you recommendations based on your taste?
• Who was the provider of the shopping/style advice offers that you have taken so far?
• Are you willing to pay for personal shopping/style advice?
• How much would you be willing to pay for a personal shopping/style advice session (without the purchased products, just for the advice)?
• Which of the following online shopping/style advice services do you know, even if just by name?
• Which of the following online shopping/style advice services have you used so far?
• [corresponds to my personal style] How satisfied were you with the following aspects of your personal style advice?
• [fits me well] How satisfied were you with the following aspects of your personal style advice?
• [suits me well] How satisfied were you with the following aspects of your personal style advice?
• [corresponds to what I need/to the occasion] How satisfied were you with the following aspects of your personal style advice?
• [within my budget] How satisfied were you with the following aspects of your personal style advice?
• How satisfied were you with the following aspects of your personal style advice?

Demographics

• Are you…?
• Age groups
• What is your primary language?
• Which race/ethnicity best describes you? Please choose only one.
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 3 years old or less, live in your household currently?
• How many children, 4 to 18 years old live in your household currently?
• How many children, 18 years old or less, live in your household currently?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members
• What kind of device did you use to participate at this survey?