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Topics of the survey

• Purchase Situation
• Stationary Retail
• Consultation
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Fashion Retail 2017
• Region: USA
• Number of respondents: 926
• Age of respondents: 18 to 69 years
• Type of respondents: English speaking residential population, who purchased clothes (shoes, accessories, jewelry and watches, underwear and sports- and swimwear not included) within the last 12 months
• Survey time period: 6th to 11th of September 2017

• Gender
• Age
• Ethnicity
• Income
• Shopping frequency
• Interest in fashion
• Monthly expenses for clothes
• Most used sales outlet
• Member of online shopping club

Purchase Situation

• Which of the following clothing items have you purchased for yourself in the past 12 months?
• Which of the following clothing items have you purchased for yourself in the past 12 months?
• How often do you buy clothes for yourself? Regardless of the number of clothing items that you buy.
• [Old pieces don’t fit anymore.] For what reasons do you buy new clothes for yourself?
• [Old pieces don’t look good anymore.] For what reasons do you buy new clothes for yourself?
• [Old pieces are worn out.] For what reasons do you buy new clothes for yourself?
• [I’m in the mood for shopping.] For what reasons do you buy new clothes for yourself?
• [There is a discount campaign.] For what reasons do you buy new clothes for yourself?
• [I’m in the store anyway.] For what reasons do you buy new clothes for yourself?
• [I need clothes for a special/new occasion.] For what reasons do you buy new clothes for yourself?
• For what reasons do you buy new clothes for yourself?
• [discounts] How important are the following criteria when you chose clothes for yourself?
• [reviews/comments on the media and the internet] How important are the following criteria when you chose clothes for yourself?
• [recommendations by friends] How important are the following criteria when you chose clothes for yourself?
• [recommendations by sales personnel] How important are the following criteria when you chose clothes for yourself?
• [appearance] How important are the following criteria when you chose clothes for yourself?
• [materials] How important are the following criteria when you chose clothes for yourself?
• [price] How important are the following criteria when you chose clothes for yourself?
• [place of production („made in“)] How important are the following criteria when you chose clothes for yourself?
• [habits] How important are the following criteria when you chose clothes for yourself?
• [brands] How important are the following criteria when you chose clothes for yourself?
• [sustainability/eco-friendliness] How important are the following criteria when you chose clothes for yourself?
• [production conditions] How important are the following criteria when you chose clothes for yourself?
• [fit] How important are the following criteria when you chose clothes for yourself?
• [quality] How important are the following criteria when you chose clothes for yourself?
• [advertisement] How important are the following criteria when you chose clothes for yourself?
• Which of the following characteristics would you be willing to pay extra for?
• [on a scale from -5 to 5] Please position yourself regarding the following characteristics in purchasing clothes for yourself. I buy clothes…
• [on a scale from -5 to 5] Please position yourself regarding the following characteristics in purchasing clothes for yourself. I buy clothes…
• [on a scale from -5 to 5] Please position yourself regarding the following characteristics in purchasing clothes for yourself. I buy clothes…
• [on a scale from -5 to 5] Please position yourself regarding the following characteristics in purchasing clothes for yourself. I buy clothes…
• [on a scale from -5 to 5] Please position yourself regarding the following characteristics in purchasing clothes for yourself. I buy clothes…
• How important are brands to you when it comes to clothing?
• Do you usually keep buying the same clothing brands?
• Why do you keep buying the same brands?
• When you look for clothes: Do you pay more attention to the brands or the supplier?
• Which of the following channels have you used to buy clothes in the past 12 months?
• In general: Where do you buy most of your clothes?
• On which factors does it depend if you buy an item online, in the store or via a catalog?
• Have you ever seen a product in a store and searched for it online afterwards?
• Have you ever decided to look for a product in a stationary store that you had found online?
• How much are you interested in fashion?
• How much do you like buying clothes and/or rambling/window-shopping without buying anything?
• Does your job involve dealing with fashion and clothing?

Stationary Retail

• In what kind of stores do you buy clothes?
• And what kind of store is your favorite to buy clothes?
• [outlet stores] In which of the following stores do you buy clothes?
• [pop-up stores] In which of the following stores do you buy clothes?
• [supermarkets/drugstores] In which of the following stores do you buy clothes?
• [wholesale store (e.g. Walmart)] In which of the following stores do you buy clothes?
• [weekly markets/market stands] In which of the following stores do you buy clothes?
• In which of the following stores do you buy clothes?
• Which of the following stores do you know, even if just by name? Please only think about stationary stores, no matter if the store also has a website
• In which of the following stores have you looked for clothes for yourself in the past 12 months, no matter if you bought something or not? Please only think about stationary stores, no matter if the store also has a website
• In which of the following stores have you bought clothes for yourself in the past 12 months? Please only think about stationary stores, no matter if the store also has a website
• On the basis of what do you decide on whether or not to enter a store?
• Is your decision to visit a store driven rather by first impression aspects (e.g. store design, window display) or rational arguments (e.g. price range, recommendations by friends)?
• Have you ever bought clothes abroad?
• Have you ever gone abroad deliberately to buy clothes?

Consultation

• How often do you take advice by sales personnel when you buy clothes in a store?
• Which of the following advice options in online shops do you consider useful?
• Have you ever approached an online shop with a specific question about a single product?
• Have you ever taken personal shopping/style advice that gives you recommendations based on your taste?
• Who was the provider of the shopping/style advice offers that you have taken so far?
• Are you willing to pay for personal shopping/style advice?
• How much would you be willing to pay for a personal shopping/style advice session (without the purchased products, just for the advice)?
• Which of the following online shopping/style advice services do you know, even if just by name?
• Which of the following online shopping/style advice services have you used so far?
• [corresponds to my personal style] How satisfied were you with the following aspects of your personal style advice?
• [fits me well] How satisfied were you with the following aspects of your personal style advice?
• [suits me well] How satisfied were you with the following aspects of your personal style advice?
• [corresponds to what I need/to the occasion] How satisfied were you with the following aspects of your personal style advice?
• [within my budget] How satisfied were you with the following aspects of your personal style advice?
• How satisfied were you with the following aspects of your personal style advice?

Demographics

• Are you…?
• Age groups
• What is your primary language?
• Which race/ethnicity best describes you? Please choose only one.
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 3 years old or less, live in your household currently?
• How many children, 4 to 18 years old live in your household currently?
• How many children, 18 years old or less, live in your household currently?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members
• What kind of device did you use to participate at this survey?