Alcoholic Beverages in the U.S. 2017

Consumer ��ƽ�� data table

For the survey "Alcoholic Beverages US 2017" ��ƽ�� asked 1,004 onliners from the US between the age of 21 years and older about their drinking behavior. This includes reasons to drink, brand awareness and purchase criteria for beverages like beer, wine, gin, rum and whisky.

The Survey Data Table for the ��ƽ�� survey on "Alcoholic Beverages US 2017" contains the complete tables for the survey including various column headings.

Description
Content

Topics of the survey

Alcoholic Beverages in general
Consumption of alcoholic beverages
Consumption of beer, champagne, wine, gin, liqueurs, rum, whisky, vodka
Disposition to buy alcoholic beverages brands
Brand/manufacturer awareness
Demographics
Consumption of alcoholic beverages in comparison

Design of the survey

Method: Online Survey
Survey name: ��ƽ�� Survey Alcoholic Beverages US 2017
Region: USA
Number of respondents: 1004
Age of respondents: 21 years and older
Survey time period: 21st to 24th of July 2017

Column headings

Gender
Age
Age groups
Consumption (at least once a month)
Ethnicity
Region
Regional division
Net monthly income

Consumption in general

How often do you personally drink…?
Do you buy the following for yourself or your household?
How often do you personally drink…? Please give your best guess in case you are not sure.
On what days of the week do you usually drink…?
How many glasses do you drink on a day on average?

Consumption of beer/champagne/wine/gin/liqueurs/rum/whisky/vodka

Where do you usually drink...?
Why do you usually drink...?
How much do you spend on... for yourself in a month? Please give your best guess in case you are not sure.
What kind of... do you usually drink?
What kind of... is your overall favorite?
Which of the following... brands do you know (at least by name)?
And which of the following... brands do you usually drink personally?
Where do you usually buy…?
Based on which criteria do you usually select…?
Do you normally buy the same beer products?
How about…: What do you do in case your usual product is unavailable?
What would make you switch your usual... brand?
Please position yourself in regards to the following statements.

Demographics

Are you…?
What state do you currently reside in?
What is your highest level of education?
Which ethnicity best describes you? Please choose only one.
What is your household's total net income per month on average?

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