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Topics of the survey

• Podcasts & Headphones in general
• Usage of podcasts
• Disposition to buy podcasts/headphones
• Brand/manufacturer awareness
• Demographics

• Method: Online Survey
• Survey name: �����ƽ�� Survey Podcasts & Headphones 2017
• Region: UK
• Number of respondents: 1030
• Age of respondents: 18 years and older
• Survey time period: 12th to 18th of July 2017

• Gender
• Age
• Ethnicity
• Headphone Users
• Podcast User
• Income

Podcasts

• Have you ever heard of the term “podcast”?
• How often do you listen to podcasts?
• Why don’t you listen to podcasts?
• When or where do you play podcasts?
• How long are the podcasts you play on average?
• In your opinion, what is the ideal duration of a podcast?
• Have you ever played a podcast at a different speed?
• Which of the following activities have you done regarding podcasts?
• On which device do you usually play podcasts?
• Which program do you use to play podcasts?
• Do you subscribe or do you download each episode separately?
• Do you listen to every episode of a podcast series or do you just listen to those episodes which are especially interesting to you?
• How do you discover new podcasts?
• Where do you get podcasts?
• What kind of podcasts do you listen to?
• Which of these podcasts do you know, even if by name only?
• Which of these podcasts do you occasionally listen to?
• Have you ever paid to listen to a podcast?
• For which topics would you be willing to pay money?
• What is a reasonable price for a single episode of a 30-minute podcast?
• How would you prefer to pay for podcasts?
• How often do you feel disturbed by advertisement when listening to a podcast?
• How do you react to advertisement in a podcast?
• In your opinion, when is advertisement least disturbing?
• Would you be willing to pay in order to listen to podcasts without advertisement?
• Have you ever visited the website of an advertised company or product or have you ever taken part in an advertised voucher campaign when listening to a podcast?
• Have you ever bought a product or a brand after listening to an advertisement for it during a podcast?

Headphones

• How often do you use each of these devices?
• For which devices do you use headphones?
• What do you use your headphones for?
• How many pairs of headphones do you own?
• What type of headphones do you own?
• How are your headphones connected to the audio device?
• Why do you own several pairs of headphones?
• How likely is it that you will purchase new headphones within the next 12 months?
• What type of headphones would you most likely purchase?
• How much would you be willing to spend on your new headphones?
• What are the most important features to you, when purchasing new headphones?
• Which of these headphone brands do you know, even if just by name?
• Which of these brands do you own?
• Which brands would you consider while planning to purchase new headphones?
• How long would it take you to make a purchasing decision? My decision would be…
• Where would you most likely purchase your new headphones?

Demographics

• What is your gender?
• Which race/ethnicity best describes you? Please choose only one.
• What is the highest level of education you have completed?
• What is your current marital status?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• How many children, 3 years old or less, live in your household currently?
• How many children, 4 to 18 years old live in your household currently?
• In what type of community do you live?
• Where do you currently reside?
• How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members.