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Topic of the survey

• Decorative Cosmetics and Face Care
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Decorative cosmetics and face care 2017
• Region: USA
• Number of respondents: 1467
• Age of respondents: 18 years and older
• Type of respondents: english speaking female population
• Survey time period: 12th to 17th of May 2017

• Age
• Region
• Regional Division

Decorative Cosmetics and Face Care

• How often do you personally use the following?
• Do you buy the following for yourself or your household?
• Why do you usually use face makeup (foundation, concealer, powder, blush etc.)?
• How much do you spend on face makeup (foundation, concealer, powder, blush etc.) for yourself in a year?
• Why do you usually use lipstick and lip gloss?
• How much do you spend on lipstick and lip gloss for yourself in a year?
• Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)?
• How much do you spend on eye makeup (mascara, eye shadow, eyeliner etc.) for yourself in a year?
• Why do you usually use nail polish?
• How much do you spend on nail polish for yourself in a year?
• Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?
• And which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you usually use personally?
• Where do you usually buy decorative cosmetics (foundation, lipstick, mascara etc.)?
• Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?
• Do you normally buy the same decorative cosmetics (foundation, lipstick, mascara etc.) products?
• How about decorative cosmetics (foundation, lipstick, mascara etc.): What do you do in case your usual product is unavailable?
• What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand?
• Which of the following nail polish brands do you know (at least by name)?
• And which of the following nail polish brands do you usually use personally?
• Where do you usually buy nail polish?
• Based on which criteria do you usually select nail polish?
• Do you normally buy the same nail polish products?
• How about nail polish: What do you do in case your usual product is unavailable?
• What would make you switch your usual nail polish brand?
• Do you buy the following for yourself or your household?
• Why do you usually use facial cleanser (makeup remover etc.)?
• How much do you spend on facial cleanser (makeup remover etc.) for yourself in a year?
• Why do you usually use skin care (day time skin care, eye care etc.)?
• How much do you spend on skin care (day time skin care, eye care etc.) for yourself in a year?
• Why do you usually use masks, peeling, serum and treatments?
• How much do you spend on masks, peeling, serum and treatments for yourself in a year?
• Which of the following face care brands do you know (at least by name)?
• And which of the following face care brands you usually use personally?
• Where do you usually buy face care?
• Based on which criteria do you usually select face care?
• Do you normally buy the same face care products?
• How about face care: What do you do in case your usual product is unavailable?
• What would make you switch your usual face care brand?
• How appealing do you find the following products and fashions?

• Gender
• Age
• State
• Level of Education
• Ethnicity
• Income