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Fragrance market in the U.S.

Statistics report on the fragrance market in the United States

This report provides statistical information regarding the fragrance market in the United States. The first chapter offers an overview of the market, including global data, and insights on the prestige fragrance market. It is followed by a chapter on retail sales and one on consumer behavior, whereas the last chapter focuses on other products, such as air fresheners or essential oils.

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Table of contents

Market overview

7
  • Premium Forecast Revenue in the fragrances segment worldwide 2018-2031
  • Premium Forecast Revenue of fragrance market worldwide 2021-2029, by sales channel
  • Premium Forecast Revenue of the prestige fragrances industry worldwide 2018-2031
  • Premium Statistic Luxury cosmetic and fragrance company M&A deals worldwide from 2016 to 2024
  • Premium Forecast Revenue of the fragrances industry in the U.S. 2018-2031
  • Premium Forecast Average revenue per capita of the fragrances industry in the U.S. 2018-2031
  • Premium Statistic Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2025

Retail sales

8
  • Premium Statistic Dollar sales of personal care products in U.S. C-stores 2025, by product type
  • Premium Statistic U.S. women's fragrances dollar sales by type 2025
  • Premium Statistic U.S. women's fragrances unit sales by type 2025
  • Premium Statistic Average price of women's fragrance products in the U.S. 2025, by type
  • Premium Statistic U.S. shaving lotion and men's fragrance dollar sales by type 2025
  • Premium Statistic U.S. shaving lotion and men's fragrances unit sales by type 2025
  • Premium Statistic Average price of men's fragrance products in the U.S. 2025, by type
  • Premium Statistic U.S. growth of the prestige fragrance market by segment 2024

Consumer behavior

9
  • Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2024
  • Premium Forecast Most used personal care product by category in the U.S. 2025
  • Premium Statistic Leading fragrance brands among teens in the U.S. 2025
  • Premium Statistic Number of Google searches of the leading fragrances worldwide 2024
  • Premium Statistic Leading celebrity fragrances worldwide 2024, based on Google searches
  • Premium Statistic Influential factors for scented products according to consumers U.S. 2025
  • Premium Statistic Factors driving purchase of scented products U.S. 2025
  • Premium Statistic Scented products women in the U.S. would be interested in purchasing 2025
  • Premium Statistic Fragranced products most used by women in the U.S. 2025

Other products

6
  • Premium Statistic Leading deodorant brands in the U.S. 2024, based on sales
  • Premium Statistic Unit sales of the leading deodorant brands in the U.S. 2024
  • Basic Statistic Price per unit of the leading deodorant brands in the U.S. 2024
  • Basic Statistic Most well-known deodorant brands in the United States 2025
  • Premium Statistic Sales of air fresheners by product type in the U.S. 2025
  • Premium Statistic Most popular essential oils used by consumers in the U.S. 2025
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