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Smart TVs in Germany

Statistics report about the smart TV market in Germany

This report contains a range of selected facts and statistics about the smart television market in Germany. In addition to key information on sales and distribution figures, it also features data with a specific focus on user demographics and usage behavior. Furthermore, the report contains information about the current smart TV penetration rate and the purchase interest of German consumers.

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Table of contents

Sales and distribution figures

5
  • Premium Statistic Revenue from TV set sales in Germany 2005-2024
  • Premium Statistic Revenue of TV set sales in Germany 2005-2024, by device type
  • Premium Statistic Share of smart TVs in total TV sales in Germany 2010-2024
  • Premium Statistic Sales volume of smart TV sets in Germany 2011-2021
  • Premium Forecast TV ownership by brand in Germany 2025

Households

5
  • Premium Statistic Number of smart TVs in German households in 2023
  • Premium Statistic Connected TV use frequency in Germany 2025
  • Premium Statistic Connected TV remote control and branded button use in Germany 2025
  • Premium Statistic Devices used for video consumption in Germany 2025
  • Premium Statistic Purchasing of consumer electronics in Germany 2022

Consumer behavior

9
  • Premium Statistic Most used devices for digital video content in Germany in 2023
  • Premium Statistic Daily SVOD usage by device Germany in 2025, by device
  • Premium Statistic Important features when buying a TV in Germany in 2022
  • Premium Statistic Smart TV apps used in Germany, Switzerland, and Austria in 2023
  • Premium Statistic Daily usage time of selected types of media in Germany 2025
  • Premium Statistic Daily use of additional smart TV functions in the GSA region 2023, by age and gender
  • Premium Forecast Digital video purchases by brand in Germany 2024
  • Premium Forecast Drivers of TV subscription payments in Germany 2023
  • Premium Forecast Preferred TV content by genre in Germany 2023
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