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Fragrance consumption in France (Kantar Media TGI)

Statistics report on fragrance consumption in France (Kantar Media TGI)

This report presents graphs and tables about consumer behavior and consumption pertaining to perfumes and aftershaves in France. In order to provide a quantitative understanding of the French fragrance market, the report is broken down into four categories: fragrance consumption habits, fragrance brand rankings, fragrance brand products for women and fragrance brand products for men. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in France. The typical TGI survey covers 18 consumer product and service areas providing data on some 4,000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

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Table of contents

Fragrance consumption habits

5
  • Premium Statistic Frequency of female users of 'Perfume & Eau De Toilette' in FR 2023
  • Premium Statistic Frequency of female users of 'Perfume & Eau De Toilette' in FR 2023
  • Premium Statistic Perfume and eau de toilette for women usage in France 2014-2018, by type
  • Premium Statistic Number of male users of aftershave/eau de toilette in France 2023, by user group
  • Premium Statistic Number of men using aftershave and eau de toilette in France 2024, by frequency

Fragrance brand rankings

2
  • Premium Statistic Leading perfume & eau de toilette brands among women in France
  • Premium Statistic Leading aftershave/eau de toilette brands among men in France

Fragrance brand products for women

17
  • Premium Statistic Women's Armani perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Women's Cacharel perfume and eau de toilette in France 2021, by number of users
  • Premium Statistic Leading Calvin Klein women's perfume in France 2014-2020, by number of users
  • Premium Statistic Women's Chanel perfume and eau de toilette in France 2023, by number of users
  • Premium Statistic Women's Dior perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Women's Givenchy perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Women's Guerlain perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Leading Hermès women's perfume in France 2014-2020, by number of users
  • Premium Statistic Leading Hugo Boss women's perfume in France 2014-2020, by number of users
  • Premium Statistic Leading Jean-Paul Gaultier women's perfume in France 2014-2020, by number of users
  • Premium Statistic Leading Kenzo women's perfume in France 2014-2020, by number of users
  • Premium Statistic Women's Lancôme perfume and eau de toilette in France 2023, by number of users
  • Premium Statistic Women's Lolita Lempicka perfume and eau de toilette in France, by number of users
  • Premium Statistic Women's Nina Ricci perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Women's Paco Rabanne perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Women's Thierry Mugler perfume and eau de toilette in France 2024, by number of users
  • Premium Statistic Women's Yves Saint Laurent perfume and eau de toilette in France, by number of users

Fragrance brand products for men

15
  • Premium Statistic Men's Armani aftershave and eau de toilette in France 2024, by number of users
  • Premium Statistic Men's Azzaro aftershave and eau de toilette in France 2024, by number of users
  • Premium Statistic Leading Calvin Klein men's aftershave in France 2023, by number of users
  • Premium Statistic Leading Chanel men's aftershave in France 2014-2020, by number of users
  • Premium Statistic Men's Dior aftershave and eau de toilette in France 2024, by number of users
  • Premium Statistic Men's Dolce & Gabbana aftershave and eau de toilette in France, by number of users
  • Premium Statistic Men's Gillette aftershave and eau de toilette in France 2024, by number of users
  • Premium Statistic Leading Givenchy men's aftershave in France 2014-2020, by number of users
  • Premium Statistic Men's Guerlain aftershave and eau de toilette in France 2023, by number of users
  • Premium Statistic Leading Hermès men's aftershave in France 2014-2020, by number of users
  • Premium Statistic Men's Hugo Boss aftershave and eau de toilette in France 2024, by number of users
  • Premium Statistic Men's Jean-Paul Gaultier aftershave and eau de toilette in France, by number of users
  • Premium Statistic Leading Lacoste men's aftershave in France 2014-2020, by number of users
  • Premium Statistic Leading Paco Rabanne men's aftershave in France 2014-2020, by number of users
  • Premium Statistic Leading Yves Saint Laurent men's aftershave in France 2014-2020, by number of users
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