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Fragrance consumption in Great Britain (Kantar Media TGI)

Statistics report on fragrance consumption in Great Britain (Kantar Media TGI)

This report presents graphs and tables about consumer behavior and consumption pertaining to perfumes and aftershaves in the United Kingdom. In order to provide a quantitative understanding of the UK fragrance market, the report is broken down into four categories: fragrance consumption habits, fragrance brand rankings, fragrance brand products for women and fragrance brand products for men. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in the United Kingdom. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

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Table of contents

Fragrance consumption habits

5
  • Premium Statistic Female users of perfume & eau de toilette in the United Kingdom 2021, by user group
  • Premium Statistic Female users of perfume & eau de toilette in the United Kingdom 2021, by frequency
  • Premium Statistic Aftershave and eau de toilette usage in Great Britain 2014-2020, by user type
  • Premium Statistic Number of men using aftershave eau de toilette in the United Kingdom, by frequency
  • Premium Statistic 'Aftershave/Eau De Toilette' usage among men in GB 2021, by type

Fragrance brand rankings

3
  • Premium Statistic Leading perfume & eau de toilette brands among women in the United Kingdom
  • Premium Statistic Leading aftershave/eau de toilette brands among men in the United Kingdom
  • Premium Statistic Leading Armani fragrances in Great Britain 2013-2020, by number of users

Fragrance brand products for women

15
  • Premium Statistic Chanel perfumes for women in the United Kingdom 2024, by number of female users
  • Premium Statistic Perfume and eau de toilette for women brands of Calvin Klein in the United Kingdom
  • Premium Statistic Perfume for women brands of Dior in Great Britain 2015-2021, by number of users
  • Premium Statistic Perfume for women brands of Cacharel in Great Britain 2013-2020, by number of users
  • Premium Statistic Perfume and eau de toilette for women brands of Dolce & Gabbana in the United Kingdom
  • Premium Statistic Armani brands of womens perfume and eau de toilette in the United Kingdom
  • Premium Statistic Brands of Estée Lauder perfume for women in Great Britain 2013-2020, by user numbers
  • Premium Statistic Davidoff brands of perfume and eau de toilette for women in the United Kingdom
  • Premium Statistic Perfume and eau de toilette for women brands of Lacoste in the United Kingdom
  • Premium Statistic Perfume and eau de toilette for women brands of Paco Rabanne in the United Kingdom
  • Premium Statistic Hugo Boss womens perfume and eau de toilette in the United Kingdom
  • Premium Statistic YSL fragrances for women in Great Britain 2016-2020, by number of users
  • Premium Statistic Burberry womens perfume and eau de toilette brands in the United Kingdom
  • Premium Statistic Lancôme brands of womens perfume and eau de toilette in the United Kingdom
  • Premium Statistic Diesel womens perfume and eau de toilette in the United Kingdom

Fragrance brand products for men

10
  • Premium Statistic Aftershaves and eau de toilette for men brands of Boss in the United Kingdom
  • Premium Statistic Calvin Klein fragrances for men in Great Britain 2016-2020, by number of users
  • Premium Statistic Paco Rabanne fragrances for men in Great Britain 2015-2020, by number of users
  • Premium Statistic Aftershaves and eau de toilette for men brands of Ralph Lauren in the United Kingdom
  • Premium Statistic Armani aftershaves and eau de toilette for men in the United Kingdom
  • Premium Statistic Aftershaves and eau de toilette for men brands of Lacoste in the United Kingdom
  • Premium Statistic Dior aftershaves and eau de toilette for men in the United Kingdom
  • Premium Statistic Chanel fragrances for men in Great Britain 2015-2020, by number of users
  • Premium Statistic YSL fragrances for men in Great Britain 2015-2020, by number of users
  • Premium Statistic Gucci aftershaves and eau de toilette for men in the United Kingdom
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