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Laundry and fabric care product consumption in Great Britain (Kantar Media TGI)

Statistics report on laundry and fabric care product consumption in Great Britain (Kantar Media TGI)

This report presents graphs and tables about consumer behavior and consumption pertaining to household laundry detergents and other fabric care products within the United Kingdom. In order to provide a quantitative understanding of the UK fabric care market, the report is broken down into three categories: laundry product consumption habits, laundry product brand rankings and laundry brand products. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in the United Kingdom. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

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Table of contents

Fabric care product consumption habits

10
  • Premium Statistic Frequency of washing powder and tablets usage in Great Britain 2015-2018
  • Premium Statistic Number of people using washing powders & tablets in the United Kingdom
  • Premium Statistic Washing powders & tablet usage in Great Britain 2014-2018, by specialist type
  • Premium Statistic Frequency of liquid detergents for fabrics usage in Great Britain 2015-2018
  • Premium Statistic Liquid detergents usage in Great Britain 2013-2018, by type
  • Premium Statistic Liquid detergents for fabrics usage in Great Britain 2014-2018, by specialist type
  • Premium Statistic Users of fabric conditioners in the United Kingdom 2023, by frequency
  • Premium Statistic 'Fabric Conditioners' usage in GB 2017 - 2023, by type
  • Premium Statistic 'Fabric Conditioners' usage in GB 2017 - 2023, by type
  • Premium Statistic Frequency of stain remover usage in the United Kingdom (UK) 2014-2016

Fabric care product brand rankings

7
  • Premium Statistic Brands of washing powder and tablets in the United Kingdom 2024, by number of users
  • Premium Statistic Supermarket brands of washing powders & tablets in the United Kingdom
  • Premium Statistic Brands of liquid detergents for fabrics in the United Kingdom, by number of consumers
  • Premium Statistic Supermarket brands of liquid detergents for fabrics in the United Kingdom
  • Premium Statistic Leading 'Fabric Conditioners' brands in GB 2017 - 2023, by number of users
  • Premium Statistic Supermarket brands of fabric conditioners in the United Kingdom, by number of users
  • Premium Statistic Leading specialist laundry products & stain removers brands in the United Kingdom

Fabric care brand products

7
  • Premium Statistic Leading washing powder brands of Ariel in Great Britain 2013-2018, by number of users
  • Premium Statistic Liquid detergent brands of Ariel in Great Britain 2013-2018, by number of users
  • Premium Statistic Washing powder brands of Persil in Great Britain 2014-2018, by number of users
  • Premium Statistic Liquid detergent brands of Persil in Great Britain 2014-2018, by number of users
  • Premium Statistic Fabric conditioner brands of Comfort in the United Kingdom 2024, by number of users
  • Premium Statistic Fabric conditioner brands of Lenor in the United Kingdom 2023, by number of consumers
  • Premium Statistic Stain remover brands of Vanish in the United Kingdom 2024, by number of consumers
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