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Jam, butter and spread consumption in Great Britain (Kantar Media TGI)

Statistics report on jam, butter and spread consumption in Great Britain (Kantar Media TGI)

This report presents graphs and tables about consumer behavior and consumption pertaining to jam, butter and spreads consumption within Great Britain. It is broken down into several categories including: sweet and savory spreads, jam and butter in order to provide a quantitative understanding of the British jam, butter and spreads market. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in Great Britain. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

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Table of contents

Savoury and sweet spreads

3
  • Premium Statistic Jam, honey and spreads usage in Great Britain 2020, by user type
  • Premium Statistic Frequency of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' 2021
  • Premium Statistic Consumption of jam, honey and spreads in the United Kingdom 2024, by product type

Butter and Margarine spreads

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  • Premium Statistic Consumers of butter/ light butter in the United Kingdom 2023, by user group
  • Premium Statistic Consumers of butter/ light butter in the United Kingdom 2023, by frequency
  • Premium Statistic 'Butter/ Light Butter' consumption in GB 2020 - 2023, by type
  • Premium Statistic Number of people consuming margarine in the United Kingdom 2024, by user group
  • Premium Statistic Consumption of margarine and low fat/dairy spreads in the United Kingdom

Spread brands ranking

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  • Premium Statistic Jam, honey and spread brands in the United Kingdom 2024, by number of consumers
  • Premium Statistic Supermarket brands of jam & spreads in Great Britain 2023, by number of consumers
  • Premium Statistic Leading 'Butter/ Light Butter' brands in GB 2023, by number of consumers
  • Premium Statistic Leading margarine brands in Great Britain in 2023, by number of consumers
  • Premium Statistic Margarine brands of flora in the United Kingdom 2024, by number of consumers
  • Premium Statistic Stork margarine & dairy spreads in Great Britain 2013-2019, by number of users
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