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Spirits consumption in Great Britain (Kantar Media TGI)

Statistics report on spirits consumption in Great Britain (Kantar Media TGI)

This report presents graphs and tables about consumer behavior and consumption pertaining to alcohol spirits consumption within Great Britain. It is broken down into several categories including: whisky, liqueurs, vodka, rum, gin and fortified spirits in order to provide a quantitative understanding of the GB alcohol spirit market. The data is provided by Kantar Media.

Kantar Media TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights, measuring more than 24,000 adults aged 15+ in Great Britain. The typical TGI survey covers 18 consumer product and service areas providing data on some 4000 brands in over 500 product fields. The sectors covered include: Food, Sweet & Salty Snacks, Alcoholic Drinks, Non-Alcoholic Drinks, Household Products, Toiletries & Cosmetics, Pharmaceutical & Chemists Products, Tobacco Products, Pets & Pet Food, Shopping, Retail & Clothing, DIY & Gardening, Appliances & Other Household Durables, Electronics & Other Personal Items, Communications & Internet, Financial Services, Holidays & Travel, Sports & Leisure and Motoring.

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Table of contents

Spirits and Liqueurs

8
  • Premium Statistic Frequency of consumers of 'Pre-Mixed Spirits, Cocktails And Alcoholic Carbonates'
  • Premium Statistic People using pre-mixed spirits, cocktails & alcohol. carbonates in the United Kingdom
  • Premium Statistic Leading other spirits and other fortified wines brands in the United Kingdom
  • Premium Statistic Pre-mixed spirits, cocktails, alcoholic carbonates brands in the United Kingdom
  • Premium Statistic Smirnoff leading pre-mix spirit brands in the United Kingdom, by number of consumers
  • Premium Statistic Leading pre-mix spirit brands of Bacardi in Britain 2013-2020, by number of users
  • Premium Statistic Frequency of consumers of 'Liqueurs' in GB 2021 - 2023
  • Premium Statistic Leading 'Liqueurs' brands in GB 2017 - 2023, by number of consumers

Whisky

9
  • Premium Statistic Consumption of scotch whisky in the United Kingdom 2024, by frequency
  • Premium Statistic Scotch whisky usage in Great Britain 2013-2019, by user type
  • Premium Statistic Leading 'Scotch Whisky (Other than Malt)' brands GB 2020-2023, by number of consumers
  • Premium Statistic Consumption of malt whisky in the United Kingdom 2024, by frequency
  • Premium Statistic Malt whisky usage in Great Britain 2013-2019, by user type
  • Premium Statistic Leading 'Malt Whisky' brands in GB 2020-2023, by number of consumers
  • Premium Statistic Consumption of non-scotch whisky in the United Kingdom 2024, by frequency
  • Premium Statistic Non-Scotch whisky usage in Great Britain 2013-2019, by user type
  • Premium Statistic Leading other whisky and bourbon brands in the United Kingdom, by number of consumers

Brandy, Cognac, Armagnac & Calvados

4
  • Premium Statistic Frequency of consumers of 'Brandy, Cognac, Armagnac And Calvados' in GB 2021 - 2023
  • Premium Statistic Frequency of consumers of 'Brandy, Cognac, Armagnac And Calvados' in GB 2021 - 2023
  • Premium Statistic 'Brandy, Cognac, Armagnac And Calvados' consumption in GB 2017 - 2023, by type
  • Premium Statistic Leading 'Brandy, Cognac, Armagnac And Calvados' brands in GB 2023

Gin and Vodka

6
  • Premium Statistic Frequency of consumers of 'Gin' in GB 2021 - 2023
  • Premium Statistic Number of people using gin in the United Kingdom 2024, by user group
  • Premium Statistic Leading gin brands in the United Kingdom 2024, by number of consumers
  • Premium Statistic Supermarket brands of gin in the United Kingdom 2024, by number of consumers
  • Premium Statistic Consumption of vodka in the United Kingdom 2024, by frequency
  • Premium Statistic Leading vodka brands in the United Kingdom 2022, by number of consumers

Rum

4
  • Premium Statistic Consumers of rum (white, dark, golden or flavoured/spiced) in the United Kingdom
  • Premium Statistic White, dark and golden rum usage in Great Britain 2020, by user type
  • Premium Statistic Leading brands of dark rum in Great Britain 2021, by number of users
  • Premium Statistic Brands of white rum in the United Kingdom 2024, by number of consumers
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