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This report presents a range of statistics and facts about the real ale and craft beer market in the United Kingdom. While the general beer market suffers ongoing pub closures and falls in beer consumption, drinkers with a passion for more locally brewed and flavorsome ales have created a new beer revolution. Although the notion of 'craft beer' is less clearly defined than in other nations, the movement in the UK is noticeable through a revival in the popularity of traditional cask conditioned ales (also known as real ale) and the opening of an increasing number of independent breweries.