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Spirits brands: Captain Morgan

Statistics report on the Captain Morgan brand

This report provides statistical information about the spirits brand Captain Morgan. The rum brand is owned by alcoholic beverage company Diageo.

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Table of contents

Overview

6
  • Premium Statistic Leading spirits brands worldwide 2025, based on brand value
  • Premium Statistic Distilled spirits market: leading brands worldwide based on sales volume 2024
  • Premium Statistic Leading rum brands worldwide 2024, by sales volume
  • Premium Statistic Captain Morgan rum's global sales volume 2009-2024
  • Premium Statistic Captain Morgan drinker age distribution in the United States in 2024
  • Premium Statistic Captain Morgan drinker generation distribution in the United States in 2023

Brand facts

7
  • Premium Statistic Captain Morgan rum's sales volume in the U.S. 2013-2023
  • Premium Statistic U.S. spirits' dollar sales by brand 2019
  • Premium Statistic U.S. spirits' dollar sales growth 2019, by brand
  • Premium Statistic U.S. spirits' unit sales by brand 2019
  • Premium Statistic Volume sales of the leading rum brands in the U.S. 2023
  • Premium Statistic Volume sales change of the leading rum brands U.S. 2023
  • Premium Statistic Volume sales share of the leading rum brands in the U.S. 2023

Advertising spending

5
  • Premium Statistic Diageo: marketing spending worldwide 2015-2025
  • Premium Statistic Diageo marketing spending in North America 2012-2025
  • Premium Statistic Captain Morgan: ad spend in the U.S. 2013-2019
  • Premium Statistic Captain Morgan: advertising spend in the United States from 2016 to 2019, by outlet
  • Premium Statistic Captain Morgan: online ad spend in the United States from 2013 to 2019

Competitors

4
  • Premium Statistic Tanduay rum's global sales volume 2009-2024
  • Premium Statistic Bacardi rum's sales volume in the U.S. 2013-2023
  • Premium Statistic McDowell's No.1 brandy's global sales volume 2014-2024
  • Premium Statistic Havana Club rum's global sales volume 2009-2024
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