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Spirits brands: Johnnie Walker

Statistics report on the Johnnie Walker brand

This report provides statistical information about the spirits brand Johnnie Walker. The whiskey specialty is owned by alcoholic beverage company Diageo.

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Table of contents

Overview

5
  • Premium Statistic Leading spirits brands worldwide 2025, based on brand value
  • Premium Statistic Distilled spirits market: leading brands worldwide based on sales volume 2024
  • Premium Statistic Global whiskey market: leading brands based on sales volume 2024
  • Premium Statistic Johnnie Walker whisky's global sales volume 2009-2024
  • Premium Statistic Dollar sales of Scotch whisky in the U.S. 2022, by tier

Whiskey category sales

5
  • Premium Statistic Supplier gross revenue of spirits in the U.S. 2025, by category
  • Premium Statistic U.S. sales volume of whiskey 2010-2025
  • Premium Statistic U.S. sales of the leading whiskey brands 2019
  • Premium Statistic Leading brands of Scotch whisky in the U.S. based on volume sales 2023
  • Premium Statistic Volume sales share of the leading Scotch whisky brands in the U.S. 2023

Advertising spending

6
  • Premium Statistic Diageo: marketing spending worldwide 2015-2025
  • Premium Statistic Diageo marketing spending in North America 2012-2025
  • Premium Statistic Johnnie Walker: ad spend in the U.S. 2013-2019
  • Premium Statistic Johnnie Walker Blue & Gold: ad spend in the U.S. 2013-2017
  • Premium Statistic Johnnie Walker advertising expenditure in the United States in 2019, by format
  • Premium Statistic Johnnie Walker: online ad spend in the United States from 2011 to 2019

Competitors

3
  • Premium Statistic Ballantine's whisky's global sales volume 2009-2024
  • Premium Statistic Grant's whiskey's global sales volume 2009-2023
  • Premium Statistic Chivas Regal whiskey's global sales volume 2009-2024
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