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Spirits brands: Bacardi

Statistics report on the Bacardi brand

This report provides statistical information about the spirits brand Bacardi. The rum brand is owned by Bacardi Limited.

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Table of contents

Overview

5
  • Premium Statistic Leading spirits brands worldwide 2025, based on brand value
  • Premium Statistic Distilled spirits market: leading brands worldwide based on sales volume 2024
  • Premium Statistic Leading rum brands worldwide 2024, by sales volume
  • Premium Statistic U.S. sales volume of rum 2004-2025
  • Premium Statistic Rum consumption in the U.S. 2013-2023

Brand facts

9
  • Premium Statistic Bacardi rum's global sales volume 2009-2024
  • Premium Statistic Bacardi rum's sales volume in the U.S. 2013-2023
  • Premium Statistic Bacardi Oakheart rum's sales volume in the United States from 2014 to 2023
  • Premium Statistic U.S. spirits' dollar sales by brand 2019
  • Premium Statistic U.S. spirits' dollar sales growth 2019, by brand
  • Premium Statistic U.S. spirits' unit sales by brand 2019
  • Premium Statistic Volume sales share of the leading rum companies in the U.S. 2023
  • Premium Statistic Volume sales of the leading rum brands in the U.S. 2023
  • Premium Statistic Volume sales share of the leading rum brands in the U.S. 2023

Advertising spending

6
  • Premium Statistic Spirits advertising expenditure in the United States in 2019, by brand
  • Premium Statistic Bacardi: ad spend in the United States in 2019, by format
  • Premium Statistic Bacardi: online ad spend in the United States from 2011 to 2019
  • Premium Statistic Bacardi: ad spend in the United States from 2017 to 2019
  • Premium Statistic Bacardi: Hispanic ad spend in the United States from 2016 to 2019
  • Premium Statistic Bacardi oakheart: online ad spend in the United States from 2014 to 2018
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