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Household paper products brands: Bounty & Charmin

Statistics report on the Bounty & Charmin brands

This report provides statistical information about the household paper products brands Bounty and Charmin. Bounty and Charmin are both brands of Procter & Gamble. To provide a better understanding of these brands, this report has been split into the following chapters: paper tissue market overview, retail, advertising expenditure, and consumer behavior.

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Table of contents

Paper tissue market overview

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  • Premium Statistic Global tissue paper consumption forecast from 2007 to 2027
  • Premium Statistic Tissue consumption share worldwide 2018, by region
  • Premium Forecast Revenue in the tissue & hygiene paper market worldwide 2018-2029, by country
  • Premium Forecast Toilet Paper revenue worldwide 2018-2029, by country
  • Premium Forecast Revenue of the household paper market worldwide 2018-2029, by country
  • Premium Forecast Paper Tissues revenue worldwide 2018-2029, by country
  • Premium Statistic Market share of tissue paper capacity in North America as of Q3 2024, by manufacturer
  • Premium Statistic Production capacity of household and sanitary paper in the U.S. 2022-2025
  • Basic Statistic Distribution of U.S. recovered paper and paperboard utilization 2021, by type

Retail

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  • Premium Statistic Sales of paper products U.S. 2020, by category
  • Premium Statistic Sales of toilet tissue in the U.S. from 2017 to 2020
  • Premium Statistic Sales of paper towels in the U.S. from 2017 to 2020
  • Premium Statistic U.S. private label and overall paper products category sales 2019
  • Premium Statistic Retail value share of private label paper products in the U.S. 2019, by category
  • Premium Statistic Sales price per unit of paper products U.S. 2020, by category

Advertising expenditure

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  • Premium Statistic Ad spend of selected household product brands in the U.S. 2022
  • Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
  • Premium Statistic Bounty (paper towels): ad spend in the U.S. 2011-2022
  • Premium Statistic Charmin: ad spend in the U.S. 2011-2022

Consumer behavior

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  • Premium Statistic Per capita consumption of tissue worldwide in 2018, by region
  • Basic Statistic U.S. household expenditure on toilet tissue, paper towels, napkins 2023-2024
  • Premium Statistic Most used brands of paper towels in the U.S. 2020
  • Premium Statistic Most used brands of toilet paper in the U.S. 2020
  • Premium Statistic Most used brands of paper napkins in the U.S. 2020
  • Premium Statistic Rolls / packages of Bounty paper towels used in the U.S. 2020
  • Premium Statistic Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2020
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