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Household cleaning products brands: Tide & Febreze

Statistics report on the Tide & Febreze brands

This report provides statistical information about the household cleaning products brands Tide and Febreze from Procter & Gamble. In order to provide an understanding of these brands and the household cleaning market in which they operate, the report has been broken down into the following chapters: market overview, key figures of Tide & Febreze, consumer behavior, and competitors.

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Table of contents

Market overview

4
  • Premium Forecast Revenue of the global household cleaners market from 2018 to 2031
  • Premium Forecast Revenue in the home & laundry care market worldwide 2018-2029, by country
  • Premium Statistic U.S. laundry detergent dollar sales in 2025, by product category
  • Premium Statistic Sales of home care products in the United States in 2025, by type

Key figures of Tide & Febreze

6
  • Premium Statistic Sales of the leading household/personal care companies worldwide 2026
  • Premium Statistic Procter & Gamble's net sales share worldwide 2014-2025, by business unit
  • Premium Statistic Net sales of Procter & Gamble in the U.S. 2014-2025
  • Premium Statistic Leading vendors of liquid laundry detergents in the U.S. 2020
  • Premium Statistic Sales share of the leading liquid laundry detergent companies in the U.S. 2020
  • Premium Statistic Ad spend of selected household product brands in the U.S. 2022

Consumer behavior

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  • Premium Statistic Most chosen home care brands worldwide in 2024, by consumer reach points
  • Premium Statistic Household penetration rates of the leading home care brands worldwide 2024
  • Premium Statistic Most chosen home care brands in the United States in 2024, by consumer reach points
  • Premium Statistic Household penetration rates of the leading home care brands in the U.S. 2024
  • Basic Statistic U.S. household expenditure on housekeeping supplies 2007-2024
  • Premium Statistic U.S. household expenditure on laundry and cleaning supplies 2007-2024
  • Premium Statistic Usage of air freshener sprays and deodorizers in the U.S. 2020
  • Premium Statistic Most used brands of air freshener sprays and room deodorizers in the U.S. 2020

Competitors

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  • Premium Statistic Colgate-Palmolive revenue 2011-2025
  • Premium Statistic The Clorox Company revenue 2011-2025
  • Premium Statistic Henkel's revenue worldwide 2009-2025, by region
  • Basic Statistic Net sales of Church & Dwight worldwide 2009-2025
  • Basic Statistic Unilever revenue 2007-2025
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