Cosmetic brands: P&G
Statistics report on P&G brands

This report provides statistical information about cosmetic brands owned by Procter & Gamble: Olay and Cover Girl.
Table of contents
Overview
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Global beauty market value 2020, by product category
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Global major beauty and personal care market 2020
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Revenue of the leading ten beauty companies worldwide 2025
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Brand value of the leading 10 cosmetic brands worldwide 2026
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Brand value of the leading personal care brands worldwide 2026
Company figures
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Procter & Gamble (P&G) revenue 2012-2025
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Procter & Gamble's net sales share worldwide 2023, by region
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Procter & Gamble's net sales worldwide 2014-2025, by business segment
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Procter & Gamble's operating income worldwide 2012-2025
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P&G: baby, feminine and family care sales worldwide 2011-2025
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P&G's energy consumption by segment 2020
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P&G's GHG emissions by scope 2020-2023
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P&G's volume of water consumed 2013-2021
Advertising expenditures
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Ad spend of selected personal care brands in the U.S. 2022
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U.S. perfumes, cosmetics, and other toilet preparations ad spend 2022-2023
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Advertising expenditure of Procter & Gamble worldwide 2011-2025
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Procter & Gamble: ad spend in the U.S. 2009-2022
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Procter & Gamble's ad spend in the UK 2018-2020
Consumer behavior
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U.S. household expenditure on cosmetics, perfume and bath products 2010-2024
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Basic
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Brands of foundation / cleaner make-up used in the U.S. 2020
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Brands of blusher or bronzer used in the U.S. 2020
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Brands of nail polish and nail care products used in the U.S. 2020
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Brands of lipstick and lip gloss used in the U.S. 2020
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Brands of mascara used in the U.S. 2020
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Brands of moisturizers, creams and lotions used in the U.S. 2020
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Brands of facial cleansing, medicated products, and toners used in the U.S. 2020
FURTHER REPORTS
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