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Sun care market in the U.S.

Statistics report on the sun care market in the United States

This report presents a range of statistics and facts about the sun care market in the United States. The first chapter offers an overview of the global sun protection skin care market, and it is followed by key market data about the North American Country. The third chapter delves into the leading sunscreen brands in the United States, while the final two chapters focus on consumer behavior.

Table of contents

Global overview

7
  • Premium Forecast Revenue of the skin care industry worldwide 2018-2031
  • Premium Forecast Revenue of the skin care industry worldwide 2018-2030, by country
  • Premium Forecast Revenue of the sun protection skin care industry worldwide 2018-2031
  • Premium Forecast Revenue growth of the sun protection skin care industry worldwide 2019-2030
  • Premium Forecast Revenue per capita of the sun protection skin care market worldwide 2015-2028
  • Premium Forecast Channel revenue share of the sun protection skin care industry worldwide 2018-2027
  • Premium Forecast Revenue of the sun protection skin care market worldwide by country 2025

U.S. market

8
  • Basic Forecast Revenue of the skin care industry in the United States 2018-2031
  • Premium Forecast Skin care market revenue in the United States 2024, by segment
  • Premium Forecast Revenue of the sun protection skin care industry in the United States 2018-2031
  • Premium Forecast Revenue growth of sun protection skin care in the United States 2019-2031
  • Premium Forecast Channel revenue share of the sun protection skin care industry in the U.S. 2018-2027
  • Premium Statistic Dollar sales of personal care products in U.S. C-stores 2025, by product type
  • Premium Statistic OTC sales volume of sun care products in the U.S. 2011-2025
  • Basic Statistic Sales of suntan lotions and oils in the U.S. 2020-2025

Leading brands

5
  • Premium Statistic Leading sunscreen brands among U.S. consumers 2023
  • Premium Statistic Popularity of selected sunscreen brands in the U.S. 2023
  • Premium Statistic Sales of leading suntan lotion and oil brands in the U.S. 2024
  • Premium Statistic Unit sales of leading suntan lotion and oil brands in the U.S. 2024
  • Premium Statistic Price per unit of the leading suntan lotion and oil brands in the U.S. 2023

Consumer behavior

5
  • Basic Statistic Leading factors considered when buying sunscreen in the U.S. 2023
  • Basic Statistic Frequency of sunscreen usage in the U.S. 2024
  • Premium Statistic Most used SPF types in the U.S. 2025
  • Basic Statistic Frequency with which sunscreen is reapplied in the U.S. 2024
  • Basic Statistic Use of tanning oil among U.S. consumers based on SPF level 2023

Demographics

5
  • Basic Statistic Share of consumers who never use sunscreen in the U.S. 2024-2025
  • Premium Statistic Frequency of use of products containing SPF in the U.S. 2024, by gender
  • Basic Statistic Usage of makeup products containing SPF/sunscreen in the U.S. 2023, by age
  • Premium Statistic Frequency of face sunscreen use when outside in the U.S. 2023, by age group
  • Basic Statistic Household penetration rate of sun care in the U.S. 2023, by generation
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