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The Kraft Heinz Company: consumer behavior

Statistics report on consumer behavior with The Kraft Heinz Company

This report provides statistical information about brand facts and consumer behavior regarding The Kraft Heinz Company, which is one of the largest food and beverage companies in the United States. This FMCG powerhouse is co-headquartered in Pittsburgh and Chicago.

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Table of contents

Overview

8
  • Premium Statistic Ranking of the most valuable food brands worldwide 2025
  • Premium Statistic Net sales of The Kraft Heinz Company 2024, by platform
  • Premium Statistic Net sales share of The Kraft Heinz Company 2014-2023, by product category
  • Premium Statistic Most popular FMCG brands worldwide 2024
  • Basic Statistic Leading food brands' household penetration in the United States (U.S.) 2020
  • Basic Statistic Leading FMCG brands' household penetration in the United Kingdom (UK) 2024
  • Basic Statistic Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
  • Premium Statistic Leading Heinz products in Great Britain 2023, by number of consumers

Consumer behavior on condiments

8
  • Premium Statistic Leading 'Other Table Sauces' brands in FR 2023, by number of consumers
  • Premium Statistic Most used brands of catsup / ketchup in the U.S. 2020
  • Premium Statistic Most used brands of BBQ and marinades / seasoning sauces in the U.S. 2020
  • Premium Statistic Most used brands of mustard in the U.S. 2020
  • Premium Statistic Most used brands of dips for snacks and vegetables in the U.S. 2020
  • Premium Statistic Most used brands of gravy and sauce mixes in the U.S. 2020
  • Premium Statistic Brands of tomato ketchup in the United Kingdom 2024, by number of consumers
  • Premium Statistic Leading 'Salad cream' brands in GB 2021 - 2023, by number of consumers

Consumer behavior on cheese

8
  • Premium Statistic U.S. sales value of the leading natural cheese stick brands 2024
  • Premium Statistic Leading 10 natural cheese chunk brands sales in the U.S. 2026
  • Premium Statistic Amount of Kraft Deli Deluxe American cheese eaten in the last 7 days in the U.S. 2020
  • Premium Statistic Amount of Kraft Singles American cheese eaten in the last 7 days in the U.S. 2020
  • Premium Statistic Amount of Kraft Velveeta American cheese eaten in the last 7 days in the U.S. 2020
  • Premium Statistic Amount of Philadelphia cream cheese eaten in the last 7 days in the U.S. 2020
  • Premium Statistic Amount of Kraft Shredded grated cheese eaten in the last 7 days in the U.S. 2020
  • Premium Statistic Amount of Kraft natural cheese eaten in the last 7 days in the U.S. 2020

Consumer behavior on meat

4
  • Premium Statistic Most eaten brands of bacon in the U.S. 2020
  • Premium Statistic Most eaten brands of cold cuts in the U.S. 2020
  • Premium Statistic Most eaten brands of frankfurters and hot dogs in the U.S. 2020
  • Premium Statistic Brands of prepared lunch kits eaten in the U.S. 2020

Consumer behavior on snacks

4
  • Premium Statistic Most eaten brands of snack, saltines and graham crackers in the U.S. 2020
  • Premium Statistic Bags of Nabisco Kraft Cheese Nips crackers eaten in the U.S. 2020
  • Premium Statistic Packages of Kraft Handi-Snacks pudding eaten within 30 days in the U.S. 2020
  • Premium Statistic instant snacks and salads brands in the United Kingdom 2024, by number of consumers
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