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Smartphones in the UK

Statistics report on smartphones in the United Kingdom

This report presents a range of current figures and statistics on smartphone sales, market shares and usage in the United Kingdom. After giving an overview of the smartphone market in the UK, the study dives into consumption habits in the country Furthermore, the report provides data on key companies and operating systems. Finally, it includes a special focus on apps.

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Table of contents

Overview

6
  • Premium Forecast Revenue of the smartphones industry in the United Kingdom 2018-2030
  • Basic Statistic UK: number of cellular subscriptions 1990-2023
  • Premium Statistic Mobile retail revenue in the United Kingdom (UK) 2007-2024
  • Premium Statistic UK mobile network: Annual retail revenue from data services 2009-2023
  • Premium Statistic Mobile voice call minutes in the United Kingdom (UK) 2007-2023
  • Premium Statistic Market share of mobile technology in the United Kingdom 2022-2030, by generation

Companies & OS

9
  • Premium Statistic Traffic share of mobile device vendors in the UK 2012-2025
  • Premium Statistic Best-selling smartphone models in the UK 2025, by market share
  • Premium Statistic Share of smartphone operating systems sales in Great Britain 2014-2024
  • Premium Statistic Mobile OS market share in the United Kingdom (UK) 2011-2025
  • Basic Statistic Monthly market share held by smartphone operating systems in Great Britain 2013-2024
  • Premium Statistic Apple iOS mobile market share in the UK 2011-2025, by month
  • Premium Statistic Mobile Apple iOS version market share in the United Kingdom 2017-2024
  • Premium Statistic Monthly market share of the Android mobile OS UK 2026
  • Premium Statistic Mobile Android OS version market share in the United Kingdom 2017-2024

Consumption

9
  • Premium Forecast Number of smartphone users in the United Kingdom 2010-2050
  • Premium Forecast Penetration rate of smartphones in the United Kingdom 2010-2050
  • Premium Statistic Smartphone ownership in the United Kingdom (UK) 2022-2025, by age
  • Basic Statistic Smartphone usage in the United Kingdom (UK) 2011-2024
  • Basic Statistic Smartphone usage in the United Kingdom (UK) 2012-2024, by age
  • Premium Statistic Smartphone usage among mobile phone users in the UK in 2024, by gender
  • Premium Statistic Smartphone usage among mobile phone users in the UK in 2024, by region
  • Basic Statistic Smartphone usage in the United Kingdom (UK) 2012-2024, by socio-economic group
  • Premium Statistic Use of smartphones to go online UK 2025, by age group

Special focus: Apps

3
  • Premium Forecast Most used smartphone apps by type in the UK 2023
  • Premium Statistic Leading mobile apps in the UK 2025, by reach
  • Premium Statistic UK quarterly downloads of WhatsApp, Telegram, and Signal 2020-2024
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