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Beauty and personal care in Southeast Asia

Statistics report on beauty and personal care in Southeast Asia

This report presents a selection of statistics on beauty and personal care in Southeast Asia. First, it gives a global overview, followed by statistics on the regional market, an insight into international trade, and chapters on the skin care, cosmetics, and personal care segments. The final chapter delves into consumer behavior.

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Table of contents

Overview

4
  • Premium Forecast Revenue in the beauty & personal care market worldwide 2018-2031
  • Premium Statistic Beauty and personal care market value worldwide 2018-2030, by segment
  • Premium Statistic Revenue of the beauty and personal care market SEA 2020-2030
  • Premium Statistic Revenue in the beauty & personal care market in Asia 2018-2031

International trade

3
  • Premium Statistic Import value of cosmetics and skincare products APAC 2024, by country
  • Premium Statistic Export value of cosmetics and skincare products APAC 2024, by country
  • Premium Statistic Export value of perfume APAC 2024, by country

Skin care

4
  • Premium Forecast Revenue of the skin care industry in APAC 2018-2030, by country
  • Premium Statistic Revenue of the skin care market SEA 2020-2030, by category
  • Premium Statistic E-commerce skin care sales distribution SEA May 2025, by segment
  • Premium Statistic Share of skin care sales on Shopee SEA 2025, by category and country

Cosmetics

5
  • Premium Forecast Revenue of the cosmetics industry in APAC 2018-2030, by country
  • Premium Statistic Revenue of the cosmetics market SEA 2020-2030, by category
  • Premium Statistic E-commerce cosmetics market share SEA 2024, by country
  • Premium Statistic E-commerce cosmetics market share SEA 2024, by category
  • Premium Statistic Types of cosmetics used by consumers APAC 2024, by country or territory

Personal care

3
  • Premium Statistic Revenue of the personal care market SEA 2025, by country
  • Premium Statistic Revenue of the personal care market SEA 2020-2030, by category
  • Premium Statistic YoY growth rate of personal care market value Asia Q4 2023-Q4 2024, by country

Leading brands

4
  • Premium Statistic Leading health and beauty brands Asia 2024, by household penetration rate
  • Premium Statistic Leading health and beauty brands SEA 2024, by household penetration rate
  • Premium Statistic Market share of leading cosmetics brands SEA 2024
  • Premium Statistic Popular beauty brands SEA 2025, by brand score

Consumer behavior

4
  • Premium Statistic Preferred channels for buying cosmetics APAC 2024, by country or territory
  • Premium Statistic Frequency of buying cosmetics APAC 2024, by country or territory
  • Premium Statistic Leading priorities when buying cosmetics APAC 2024, by country or territory
  • Premium Statistic K-beauty popularity in Asia and Oceania 2025, by country or territory
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