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Generation Z fashion worldwide

Statistics report on the fashion consumption of Gen Z worldwide

This report provides statistical information on the Gen Z fashion market around the world. The first chapter offers an overview of the global apparel market and Generation Z demographics. The rest of the chapters break down the market into different regions: the second chapter covers the United States, the third Europe, and the fourth chapter concludes with an overview of Generation Z in the APAC region.

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Table of contents

Global overview

6
  • Premium Forecast Revenue in the apparel market worldwide 2018-2030
  • Premium Forecast Revenue in the apparel market worldwide 2018-2029, by country
  • Premium Statistic Global estimated population 2024-2030, by generation
  • Premium Statistic Global estimated spending 2024-2030, by generation
  • Premium Statistic Generation Z favorite online shopping product categories worldwide 2025, by country
  • Basic Statistic Leading ways consumers behave more sustainably worldwide 2024, by generation

United States

9
  • Premium Forecast Gen Z fashion purchases by category in the U.S. in 2025
  • Premium Statistic Sources of new brand information for Gen Z in the United States 2024
  • Premium Statistic United States Gen Z pre-purchase habits 2024
  • Premium Statistic What discourages Gen Z in the United States from shopping 2024
  • Premium Statistic Impulse buying vs. doing research among Gen Z in the United States 2024
  • Premium Statistic What makes a brand cool to Gen Z in the United States 2024
  • Premium Statistic Fashion statements Gen Z agree with in the United States 2024
  • Premium Forecast Gen Z fashion attitudes in the United States in 2025
  • Premium Statistic Gen Z opinions on algorithms in the United States 2024

Europe

8
  • Premium Statistic Fashion spending price range for young consumers in Europe 2024, by country
  • Premium Statistic Reasons that hinder second-hand shopping among young consumers in Europe 2024
  • Premium Statistic How much Gen Z are willing to pay for sustainable products in Europe 2024
  • Premium Statistic Tools Gen Z use for information on brand sustainability in Europe 2024
  • Premium Statistic Use of AI for shopping among Millennials and Gen Z in Europe 2024, by country
  • Premium Forecast Gen Z fashion purchases by category in the UK in 2025
  • Premium Statistic Sustainable apparel market share UK 2024, by age
  • Premium Statistic Everyday fashion attitudes among Gen Z in the UK 2025

APAC

7
  • Premium Statistic Share of consumers planning to increase apparel spending in China 2024, by age
  • Premium Statistic Awareness of sustainable fashion in Japan 2025, by age
  • Premium Statistic Favorite sneaker brands in Japan 2024, by age
  • Premium Statistic Fashion online shopping user distribution South Korea 2024, by age and gender
  • Premium Statistic Most important criteria for clothing among Gen Z Indonesia 2025
  • Premium Statistic Everyday fashion attitudes among Gen Z in India 2025
  • Premium Statistic Everyday fashion purchase criteria among Gen Z in India 2025
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