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Consumer attitudes to artificial intelligence (AI) in Australia

Statistics report on consumer attitudes to artificial intelligence (AI) in Australia

This report presents a range of statistics and facts on consumer attitudes toward artificial intelligence (AI) in Australia. Included is an overview of AI usage alongside chapters on key sentiments toward AI, attitudes toward generative artificial intelligence (GenAI), comfort with AI use in various services and at public institutions, opinions on AI's presence in customer and shopping experiences, sentiments toward AI in the workplace, and expectations of AI regulations.

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Table of contents

AI usage

11
  • Premium Statistic AI tool usage in last 12 months Australia 2024
  • Premium Statistic AI tool usage frequency Australia 2024
  • Premium Statistic AI tool usage for work purposes in last 12 months Australia 2024
  • Premium Statistic AI tool usage for educational purposes in last 12 months Australia 2024
  • Premium Statistic AI tool usage for personal communication purposes in last 12 months Australia 2024
  • Premium Statistic AI tool usage for entertainment purposes in last 12 months Australia 2024
  • Premium Statistic AI tool types used in last six months Australia 2024
  • Premium Statistic Familiarity with text-focused GenAI tools Australia 2024
  • Premium Statistic Familiarity with image-focused GenAI tools Australia 2024
  • Premium Statistic GenAI tool usage Australia 2024, by service
  • Premium Statistic GenAI tool usage frequency Australia 2024, by service

Attitudes to AI

7
  • Premium Statistic Key sentiments toward AI Australia 2025
  • Premium Statistic Public perception of AI usage Australia 2024
  • Premium Statistic Public knowledge and understanding of AI Australia 2025
  • Premium Statistic Public interest in improving their AI literacy Australia 2025
  • Premium Statistic Perceived impact of AI on day-to-day life Australia 2024
  • Premium Statistic Level of comfort with AI in day-to-day life Australia 2024
  • Premium Statistic Key concerns regarding AI usage Australia 2024

Attitudes to GenAI

4
  • Premium Statistic Key reasons for using GenAI tools Australia 2024
  • Premium Statistic Key reasons for not using GenAI tools Australia 2024
  • Premium Statistic Public attitude toward GenAI's impact on society Australia 2024
  • Premium Statistic Public confidence in using GenAI tools Australia 2024

Attitudes to AI use cases

5
  • Premium Statistic Level of comfort with AI use in government services Australia 2025, by use case
  • Premium Statistic Level of comfort with AI use in healthcare services Australia 2025, by use case
  • Premium Statistic Level of comfort with AI use in financial services Australia 2025, by use case
  • Premium Statistic Level of comfort with AI use in education Australia 2025, by use case
  • Premium Statistic Level of comfort with AI use in customer experiences Australia 2025, by use case

Attitudes to AI at work

5
  • Premium Statistic Key use cases of AI in the workplace Australia 2024
  • Premium Statistic Public attitude toward AI's impact on the job market Australia 2025
  • Premium Statistic Share of people who believe AI will make their job easier Australia 2024
  • Premium Statistic Share of people concerned about AI's impact on job security Australia 2024
  • Premium Statistic Level of comfort with AI use in the workplace Australia 2024, by purpose

Attitudes to AI in customer experiences

6
  • Premium Statistic Public sentiment toward AI in products and services Australia 2025
  • Premium Statistic Key perceived benefits of AI-powered chatbots in customer service Australia 2024
  • Premium Statistic Public opinion on AI in online CX Australia 2024
  • Premium Statistic Public attitude toward GenAI use in online brand interactions ANZ 2023
  • Premium Statistic Public sentiment toward business AI usage for decision-making Australia 2024
  • Premium Statistic Public expectations of business transparency on AI usage Australia 2024

Attitudes to AI regulations

5
  • Premium Statistic Share of people who believe AI has been developed ethically Australia 2024
  • Premium Statistic Public attitude toward current AI regulations and safety laws Australia 2025
  • Premium Statistic Public expectations of AI regulations Australia 2024
  • Premium Statistic Public opinion on key focus areas for government AI regulations Australia 2024
  • Premium Statistic Public sentiment toward personal data usage consent to train AI tools Australia 2024
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