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Color cosmetics in the U.S.

Statistics report on color cosmetics in the U.S.

This report provides statistical information regarding the color cosmetics market in the United States. The first chapter offers a global overview of the market, while the second one focuses on the United States. The third chapter provides key information on U.S. sales, whereas in the final chapter the behavior of consumers is analyzed.

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Table of contents

Global overview

6
  • Premium Statistic Breakdown of the cosmetic market worldwide 2025, by geographic zone
  • Premium Forecast Revenue in the beauty & personal care market worldwide 2018-2031
  • Premium Statistic Beauty and personal care market value worldwide 2018-2030, by segment
  • Premium Forecast Revenue of the cosmetics industry worldwide 2018-2031
  • Premium Forecast Revenue of the prestige cosmetics industry worldwide 2018-2031
  • Premium Statistic Brand value of the leading 10 cosmetic brands worldwide 2026

U.S. overview

7
  • Premium Forecast Revenue in the beauty & personal care market in the United States 2018-2031
  • Premium Forecast Revenue of the cosmetics industry in the United States 2018-2031
  • Premium Forecast Revenue of the cosmetics market in the United States 2024, by segment
  • Premium Statistic Revenue of the natural cosmetics industry in the United States 2018-2031
  • Premium Statistic U.S. facial cosmetics unit price by type 2024
  • Premium Statistic U.S. eye cosmetics price per unit by segment 2024
  • Premium Statistic U.S. lip cosmetics unit price by product type 2024

U.S. sales

10
  • Premium Statistic U.S. cosmetics sales 2025, by segment
  • Premium Statistic U.S. facial cosmetics sales 2024, by segment
  • Premium Statistic U.S. facial cosmetics sales growth by type 2024
  • Premium Statistic U.S. facial cosmetic unit sales by segment 2024
  • Premium Statistic U.S. eye cosmetic sales 2024, by segment
  • Premium Statistic U.S. eye cosmetic sales growth 2024, by segment
  • Premium Statistic U.S. eye cosmetic unit sales by segment 2024
  • Premium Statistic U.S. lip cosmetic sales 2024, by segment
  • Premium Statistic U.S. lip cosmetic sales growth 2024, by segment
  • Premium Statistic U.S. lip cosmetic unit sales by segment 2024

Consumer behavior

8
  • Basic Statistic Usage of makeup among U.S. women 2019-2024, by frequency
  • Premium Statistic Usage of makeup among U.S. men 2019-2024, by frequency
  • Premium Statistic Usage frequency of makeup among U.S. consumers 2025
  • Premium Statistic Usage frequency of makeup among U.S. men 2024, by age group
  • Basic Statistic Reasons to use makeup products in multiple ways in the U.S. 2024, by generation
  • Basic Statistic Most important considerations to consumers in the U.S. when buying makeup 2026
  • Basic Statistic Most well-known cosmetics & make-up brands in the United States 2025
  • Premium Statistic Leading cosmetics brands among teens in the U.S. 2025
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