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Brand KPIs for hardware stores: Obi in Germany

��ƽ�� Consumer ��ƽ�� report

This report is based on the performance of Obi in Germany. Incorporating data from ��ƽ��’s Consumer ��ƽ�� Brand KPIs survey, the report provides you with key consumer insights and benchmarks Obi against the hardware stores industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ��ƽ��'s five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for hardware stores: Obi in Germany

Obi's branding resonates more with Gen X
Obi generally appeals to women more than men
Among Obi enthusiasts, 35% fall under the high-income category
Among Obi fans, 31% state that they get excited about hardware stores
83% of Obi users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer ��ƽ��
Authors

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