ÌÇÐÄÆƽâ°æ

This ÌÇÐÄÆƽâ°æ report provides an overview of the current state of the beauty and personal care industry, with a special focus on the United States and the men's beauty market. It also explores how U.S. men's attitudes toward beauty products evolved overtime, as a response to cultural and societal shifts.
The increase in usage of beauty and personal care items by male consumers, as well as their favorite product categories or shopping channels are analyzed, showing how different generations have different preferences.
Finally, this report focuses on the main trends currently shaping U.S. men's beauty market while addressing the increasing popularity of beauty brands that are labeled as "unisex".