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Tet (Lunar New Year) in Vietnam

Statistics report on Tet (Lunar New Year) in Vietnam

This report provides statistics on Tet, also known as Lunar New Year or Vietnamese New Year. It presents data on bonus payments and consumer spending, as well as insights into the fast-moving consumer goods market leading up to Tet. Additionally, it includes figures on e-commerce activity and trends in travel and tourism during the holiday.

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Table of contents

Overview

4
  • Premium Statistic Average spending during Tet Vietnam 2023-2024
  • Premium Statistic Most popular shopping period for Tet Vietnam 2023
  • Premium Statistic Value contribution of FMCG spending of Tet in urban versus rural Vietnam 2019-2024
  • Premium Statistic Revenue of leading e-commerce platforms in Tet Vietnam 2024

Bonus and spending

4
  • Premium Statistic Average Tet bonus per employee Vietnam 2024-2025
  • Premium Statistic Average Tet bonus per employee Hanoi Vietnam 2024, by enterprise type
  • Premium Statistic Change in Tet spending among consumers in Vietnam 2019-2025
  • Premium Statistic Average spending on gifts per adult for Tet in Vietnam 2018-2025

FMCG

4
  • Premium Statistic FMCG spending in Tet in rural Vietnam 2020-2024
  • Premium Statistic Value contribution of FMCG spending of Tet in rural Vietnam 2019-2024
  • Premium Statistic FMCG spending in Tet in urban Vietnam 2020-2024
  • Premium Statistic Value contribution of FMCG spending of Tet in urban Vietnam 2019-2024

E-commerce

5
  • Premium Statistic Leading e-commerce product categories based on revenue in Tet Vietnam 2024
  • Premium Statistic Leading e-commerce product categories based on items sold in Tet Vietnam 2024
  • Premium Statistic Leading e-commerce product categories based on number of sellers in Tet Vietnam 2024
  • Premium Statistic Shopee's e-commerce revenue of gift sets in Tet Vietnam 2023-2024
  • Premium Statistic Shopee's e-commerce revenue share of gift sets in Tet Vietnam 2024, by price range

Tourism

5
  • Premium Statistic Tourism revenue of major cities during Tet Vietnam 2024
  • Premium Statistic Number of international visitors of major cities during Tet Vietnam 2024
  • Premium Statistic Number of passengers travelling through ACV's airports during Tet Vietnam 2024-2025
  • Premium Statistic Travel planning status for Tet Vietnam 2024, by age group
  • Premium Statistic Preferred types of trip for Tet Vietnam 2024
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