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Gen Alpha and the beauty market in the United States

Statistics report on Gen Alpha & the beauty market in the United States

This report provides an in-depth look at the relationship between Gen Alpha, their parents, and the beauty industry in the United States, focusing on their attitudes, spending, and interests. The first chapter provides a general overview of the beauty market and is followed by chapters on consumer behavior, preferences, and spending, while the last chapter looks into a comparison between generations.

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Table of contents

Market overview

6
  • Premium Forecast Revenue of the cosmetics market worldwide 2024, by segment
  • Premium Statistic Breakdown of the cosmetic market worldwide 2025, by geographic zone
  • Premium Forecast Revenue in the beauty & personal care market in the United States 2018-2031
  • Premium Forecast Revenue of the cosmetics market in the United States 2024, by segment
  • Premium Statistic Consumer Price Index of personal care products in the U.S. 1980-2025
  • Premium Statistic Consumer Price Index of cosmetics and perfumes in the U.S. 1980-2025

Consumer behavior and attitudes

5
  • Premium Statistic Main U.S. tween/teen's skincare concerns 2024
  • Basic Statistic Pre-teens/teens attitude towards skincare routines in the U.S. 2024
  • Premium Statistic Beauty product ingredients known to kids in the U.S. 2024
  • Premium Statistic Main beauty-related social media activities among kids in the U.S. 2024
  • Premium Statistic Parental concerns on beauty brands targeting kids in the U.S. 2024

Consumer preferences

7
  • Premium Statistic Most used color cosmetics items among pre-teens & teens in the U.S. 2024
  • Premium Statistic Beauty products that appealed to pre-teen & teen consumers in the U.S. 2024
  • Premium Statistic Gen Alpha's favorite beauty product categories in the U.S. 2024
  • Premium Statistic Leading beauty brands among U.S. pre-teens and teens 2024
  • Premium Statistic Most purchased beauty brands among U.S. Gen Alpha's parents 2024
  • Premium Statistic Popular beauty product gifts for pre-teens and teens in the U.S. 2024
  • Basic Statistic Beauty product requests made by kids to their parents in the U.S. 2024

Purchasing behavior

4
  • Basic Statistic Share of Gen Alpha's moms buying beauty items for themselves in the U.S. 2025
  • Basic Statistic U.S.: parents' expenditure on beauty products for their children and themselves 2024
  • Premium Statistic Leading factors for beauty purchases among Gen Alpha's parents in the U.S. 2023-2024
  • Basic Statistic Factors making U.S. parents more comfortable buying skincare for their children 2024

Generational comparison

7
  • Basic Statistic Average yearly spend on beauty products in the U.S. 2024, by generation
  • Premium Statistic Share of U.S. beauty shoppers spending more on beauty products in 2024, by generation
  • Premium Statistic Leading retailers for beauty shopping among Gen Z in the U.S. 2026
  • Basic Statistic Popularity of facial skincare among Gen Z men in the U.S. 2022-2024
  • Premium Statistic Beauty product search starting on Amazon in the U.S. 2023, by generation
  • Premium Forecast Unisex beauty product usage by generation in the U.S. 2023
  • Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023
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