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Think you know who’s really connecting with Modelo in the United States ? Is it Gen Z, Millennials, or an older crowd that’s driving the engagement? How much does income influence its audience? And what about loyalty—are customers sticking around or just passing through? You might also want to know where Modelo stands in the United States when it comes to awareness, popularity, and usage rankings within the beer space.

This report is based on the performance of Modelo in the United States. Incorporating data from ÌÇÐÄÆƽâ°æ’s Consumer ÌÇÐÄÆƽâ°æ Brand KPIs survey, the report provides you with key consumer insights and benchmarks Modelo against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ÌÇÐÄÆƽâ°æ's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

• Brand profile
• Brand KPIs & benchmarking