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Food shopping behavior in Italy

Statistics report on food shopping behavior in Italy

This report presents a range of statistics and facts about food shopping behavior in Italy. It includes chapters dedicated to prices and expenditure, purchase channels, grocery store brands, private labels, online behavior, and food and diet choices.

Table of contents

Price and expenditure

5
  • Basic Statistic Consumption expenditure on food and beverages of Italian households 2014-2023
  • Premium Statistic Food spending distribution in Italy 2025, by category
  • Basic Statistic Monthly food expenditure among young Italian consumers 2023, by category
  • Premium Statistic Y-o-y change in spending on groceries by category in Italy 2024
  • Basic Statistic Change in habits following food prices increase Italy 2023

Store selection

7
  • Premium Statistic Italy: frequency of grocery shopping Italy 2024
  • Premium Forecast Grocery shopping by store type in Italy 2025
  • Premium Statistic Channel preferences for grocery purchases in Italy 2024
  • Premium Statistic Criteria of choice when choosing a grocery store in Italy 2024
  • Basic Statistic Consumers shopping for groceries in supermarkets and hypermarket by age in Italy 2023
  • Basic Statistic Consumers shopping for groceries in discount stores by age in Italy 2023
  • Premium Statistic Consumer preference for grocery retail checkouts types in Italy 2024

Grocery brands & loyalty

8
  • Premium Forecast Grocery shopping by store brand in Italy 2025
  • Premium Statistic Preferred hypermarkets and supermarkets by satisfaction index in Italy 2024
  • Premium Statistic Italy: preferred discount stores for groceries by satisfaction index 2024
  • Premium Statistic Consumers who bought name brand groceries by macro-region Italy 2023
  • Premium Statistic Consumers who bought name brand groceries by age Italy 2023
  • Premium Statistic Physical or digital grocery loyalty card consumer share in Italy 2024
  • Premium Statistic Grocery retail loyalty programs favorite factors among consumers in Italy 2024
  • Premium Statistic Supermarket loyalty programs favorite factors among consumers in Italy 2024

Private labels

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  • Premium Statistic Consumers who bought store brand or name brand groceries in Italy 2023
  • Premium Statistic Consumers who bought store brand groceries by macro-region Italy 2023
  • Premium Statistic Consumers who bought store brand groceries by age Italy 2023
  • Premium Statistic Change in purchase frequency of private label groceries among consumers in Italy 2023
  • Premium Statistic Factors when purchasing private label groceries among consumers in Italy 2023
  • Premium Statistic Consumer preference for supermarket or discount store private labels in Italy 2023

Online behavior

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  • Premium Statistic Share of e-shoppers purchasing groceries online in Italy 2023
  • Premium Statistic Forms of grocery shopping services used by consumers in Italy 2024
  • Premium Forecast Online grocery & beverage shopping by store brand in Italy 2025
  • Premium Forecast Groceries & beverages purchased online by category in Italy 2025
  • Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
  • Premium Statistic Share of e-shoppers purchasing fresh food & beverages online in Italy 2023
  • Premium Statistic Distribution of online purchases of fresh food and beverages in Italy 2023
  • Premium Statistic Main reasons for online grocery shopping in Italy 2024
  • Premium Statistic Main reasons not to online grocery shop in Italy 2024

Food choice

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  • Premium Forecast Regularly consumed groceries in Italy 2025
  • Premium Statistic Most relevant aspects when choosing a food product in Italy 2024
  • Premium Statistic Survey: food choices in Italy 2023, by category
  • Premium Statistic Share of consumers of gluten-free products in Italy in 2024, by age group
  • Premium Statistic Share of consumers of free-from products in Italy in 2024
  • Premium Statistic Share of consumers of lactose-free products in Italy in 2024, by age group
  • Premium Statistic Sustainability relevance when buying food products in Italy 2024
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