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Consumer trends 2024

ÌÇÐÄÆƽâ°æ trend report on the future of consumption

Consumerism is being disrupted by new tech, environmental change, economic hardship, and new generations of shoppers. As a result, 2024's consumers can no longer be reached with last-decade retail and e-commerce solutions - producers, retailers, and online players need to change their approach to reach the consumer of the future.


This report aims to identify the consumer trends of 2024 in the food, retail, and e-commerce industries, providing fact-based insights on topics such as omnichannel retail, genderless and inclusive fashion, social commerce, and many more.

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Table of contents

Fashion for all

  • Genderless fashion
  • Inclusive sizing

Beauty disruptors
  • Celebrity brands
  • Male cosmetics
  • Unisex beauty

Impact of inflation
  • Inflation/price changes for FMCG
  • Changed spending plans
  • Compounding effects of inflation
  • Private label and discount stores

Curious consumerism
  • The sober curious movement
  • Next generation coffee drinkers
  • Cannabis legalization and hotspots of interest

An online order in 2024
  • The shopper
  • The product
  • The shop
  • The order
  • Payment
  • Delivery

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