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Alcohol e-commerce

Statistics report on alcohol e-commerce worldwide

This report presents insights and statistics on alcohol e-commerce worldwide. It provides data on the leading markets for alcohol e-commerce globally, and the top distribution channels for buying alcohol online. The report also includes sales figures and a ranking of the leading beer, wine, and spirits (BWS) online retailers such as Vivino, Dan Murphy's, and Naked Wines plc. A final chapter features the most recent data on the web traffic and reach of selected alcohol e-commerce sites.

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Table of contents

Overview

6
  • Premium Statistic Revenue of the online alcoholic drinks industry worldwide 2017-2030
  • Premium Forecast E-commerce penetration in the alcoholic drinks industry worldwide 2026, by segment
  • Premium Statistic Most used purchase channels for alcoholic beverages worldwide 2025
  • Premium Statistic Top channels used for product search for alcohol online 2025
  • Premium Statistic Top sources of inspiration for buying alcohol online 2025
  • Premium Statistic Consumer expectation of delivery speed for alcohol online purchases 2024

Leading markets

7
  • Premium Forecast Alcohol e-commerce revenue worldwide 2026, by country
  • Premium Forecast Revenue of the online alcoholic drinks industry in the United States 2017-2030
  • Premium Forecast E-commerce user penetration in the alcoholic drinks industry U.S. 2024, by segment
  • Premium Statistic E-commerce revenue of the alcoholic beverages industry in Europe 2017-2029
  • Premium Statistic Alcohol e-commerce revenue in Europe 2024, by segment
  • Premium Statistic E-commerce revenue of the alcoholic beverages industry in the UK 2017-2030
  • Premium Statistic Alcohol e-commerce user penetration in the UK 2024, by segment

Leading online retailers

10
  • Basic Statistic Top wine and liquor online stores worldwide 2025
  • Premium Forecast Vivino.com: e-commerce net sales worldwide 2023-2025
  • Premium Statistic Endeavour Group e-commerce sales 2020-2025
  • Premium Statistic Naked Wines plc sales revenue worldwide 2019-2025
  • Basic Statistic Naked Wines plc sales revenue share 2024, by country
  • Basic Statistic Most well-known beverage online shops in in the United States 2024
  • Premium Statistic Totalwine.com: GMV in the U.S. 2017-2026
  • Premium Statistic GMV of Drizly in the U.S. 2016-2024
  • Basic Statistic Most well-known beverage online shops in the UK 2024
  • Premium Statistic Most well-known beverage online shops in Brazil 2024

Reach & Traffic

6
  • Premium Statistic Web traffic of selected alcohol e-commerce websites worldwide 2025
  • Premium Statistic Bounce rate of selected alcohol e-commerce stores worldwide 2024
  • Premium Statistic totalwine.com: web traffic in the U.S. 2026
  • Premium Statistic vivino.com: web traffic 2025
  • Premium Statistic drizly.com: web traffic in the U.S. 2024
  • Premium Statistic Web traffic of Naked Wines worldwide 2024
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