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Brand KPIs for wearables: Apple in the United States

ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ report

This report is based on the performance of Apple in the United States. Incorporating data from ÌÇÐÄÆƽâ°æ’s Consumer ÌÇÐÄÆƽâ°æ Brand KPIs survey, the report provides you with key consumer insights and benchmarks Apple against the wearables industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ÌÇÐÄÆƽâ°æ's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for wearables: Apple in the United States

  • Apple's branding resonates more with Gen Z
  • Apple generally appeals to women and men equally
  • Among Apple enthusiasts, 46% fall under the high-income category
  • Among Apple fans, 31% state that they get excited about wearable products
  • 85% of Apple users display loyalty towards the brand

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