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Mattel (Barbie)

Statistics report on Mattel (Barbie)

This report has been compiled to provide an insight into Mattel as a toy company and well-known doll brand Barbie. It provides statistical information on the global toy market, the financial performance of Mattel, the company's key figures, and the company's main competitors. Additionally, the report includes information on the company's leading brands, such as Barbie and Hot Wheels, as well as statistics on the impact of Barbie and the buzz surrounding the Barbie movie.

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Table of contents

Overview

5
  • Premium Forecast Toys & Hobby revenue worldwide 2018-2030
  • Premium Forecast Revenue in the toys & games market worldwide 2018-2029, by segment
  • Premium Forecast Revenue in the toys & games segment worldwide 2018-2029, by country
  • Premium Statistic Total retail sales of toys in the U.S. 2020-2025
  • Premium Statistic Retail revenue of toys in the U.S. in 2025, by type

Financial results

10
  • Basic Statistic Global revenue of toy manufacturer Mattel 2006-2025
  • Basic Statistic Net sales growth of Mattel worldwide from 2017 to 2024
  • Basic Statistic Mattel's net sales worldwide 2018-2024, by quarter
  • Basic Statistic Mattel global revenue by segment from 2010 to 2025
  • Basic Statistic Sales of Mattel worldwide 2018-2025, by region
  • Basic Statistic Global revenue of Mattel from 2017 to 2025, by product category
  • Basic Statistic Revenue of Mattel in North America from 2018 to 2025, by product category
  • Basic Statistic Gross profit of toy manufacturer Mattel 2006-2025
  • Basic Statistic Net income of toy manufacturer Mattel 2006-2024
  • Basic Statistic Operating income of Mattel worldwide 2006-2025

Key figures

4
  • Basic Statistic Total assets of Mattel toy manufacturer 2006-2024
  • Basic Statistic Global ad spending of Mattel from 2013 to 2024
  • Basic Statistic Distribution of U.S. toy manufacturer Mattel's sales by customer 2025
  • Basic Statistic Projected debt of U.S. toy manufacturer Mattel 2025-2029

Barbie & other Mattel brands

9
  • Basic Statistic Gross sales of U.S. toy manufacturer Mattel in 2025, by brand
  • Premium Statistic Global brand value of Barbie from 2015 to 2024
  • Basic Statistic Revenue of Mattel's Barbie brand worldwide from 2012 to 2025
  • Basic Statistic Gross sales of Mattel's Barbie brand in North America 2016-2025
  • Basic Statistic Most expensive Barbies of all time 2023
  • Basic Statistic Revenue of Mattel's Hot Wheels brand worldwide 2016-2025
  • Basic Statistic Gross sales of Mattel's Hot Wheels brand in North America 2016-2025
  • Basic Statistic Revenue of Mattel's Fisher-Price brand worldwide 2022-2024
  • Basic Statistic Revenue of Mattel's Fisher-Price brand in North America 2022-2024

Competitors

5
  • Premium Statistic Toy companies revenue worldwide 2024
  • Basic Statistic LEGO Group revenue 2003-2025
  • Premium Statistic Bandai Namco net sales 2006-2025
  • Premium Statistic Revenue of the toys manufacturer JAKKS Pacific 2006-2024
  • Basic Statistic Revenue of Hasbro 2006-2025

The Barbie Movie

7
  • Basic Statistic Worldwide box office revenue of "Barbie" 2024, by region
  • Premium Statistic Share of adults familiar with the Barbie movie in the U.S. 2023, by generation
  • Premium Statistic Ways movie audiences heard about "Barbie" worldwide 2023
  • Basic Statistic Share of people interested in watching movie 鈥淏arbie鈥 in cinema in the U.S. 2023
  • Basic Statistic Interest watching movie 鈥淏arbie鈥 in theater in the U.S. 2023, by age
  • Basic Statistic Moviegoers interested in watching 鈥淏arbie鈥 in cinema in the U.S. 2023, by gender
  • Premium Statistic Global mentions of Barbie vs Oppenheimer 2023
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