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LEGO

Statistics report on the LEGO Group

This report has been compiled to provide statistical information about the LEGO Group. Starting first with an overview of the global toy industry, the report provides information regarding the toy company's financial performance, other key figures, brand awareness, LEGO's top competitors, as well as the LEGO Group's sustainability efforts.

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Table of contents

Overview

5
  • Premium Forecast Toys & Hobby revenue worldwide 2018-2030
  • Premium Forecast Revenue in the toys & games market worldwide 2018-2029, by segment
  • Premium Forecast Revenue in the toys & games segment worldwide 2018-2029, by country
  • Premium Statistic Toy and game leading exporters worldwide 2024, by country
  • Premium Statistic Toy and game leading importers worldwide 2025, by country

Financial performance

8
  • Basic Statistic LEGO Group revenue 2003-2025
  • Basic Statistic LEGO's revenue development worldwide 2015-2025
  • Basic Statistic LEGO Group net sales 2017-2025, by region
  • Premium Statistic LEGO Group net sales share in 2025, by region
  • Basic Statistic LEGO Group gross profit 2016-2025
  • Basic Statistic LEGO's gross margin worldwide 2015-2025
  • Basic Statistic LEGO Group net profit 2009-2025
  • Basic Statistic LEGO Group operating profit 2009-2025

Key figures

8
  • Premium Statistic The LEGO Group: total annual expenses 2018-2025
  • Premium Statistic The LEGO Group: expenses by type 2025
  • Basic Statistic Workforce size of the LEGO Group worldwide 2009-2025
  • Premium Statistic The LEGO Group: employee motivation and satisfaction 2018-2025
  • Premium Statistic The LEGO Group: share of women at Director+ levels 2018-2025
  • Basic Statistic The LEGO Group: number of product recalls 2018-2025
  • Premium Statistic Legoland's attendance worldwide 2011-2024
  • Premium Statistic Legoland's revenue worldwide 2011-2024

Brand awareness

5
  • Premium Forecast LEGO brand profile in the United States 2024
  • Premium Forecast LEGO brand profile in the UK 2025
  • Premium Forecast LEGO brand profile in Germany 2024
  • Basic Statistic Most well-known toys and baby online shops in the United States 2023
  • Basic Statistic Most well-known toys and baby online shops in the UK 2025

Competitors

4
  • Premium Statistic Value of the leading global toy brands 2024
  • Premium Statistic Bandai Namco net sales 2006-2025
  • Basic Statistic Revenue of Hasbro 2006-2025
  • Basic Statistic Global revenue of toy manufacturer Mattel 2006-2025

Sustainability efforts

4
  • Premium Statistic The LEGO Group: volume of waste going to landfill 2018-2025
  • Premium Statistic The LEGO Group: annual carbon emissions 2018-2025
  • Premium Statistic The LEGO Group: water reduction efforts 2018-2025
  • Premium Statistic The LEGO Group: usage of sustainable packaging materials 2018-2025
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