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Personal care in Japan

Statistics report on the personal care market in Japan

This report provides facts and statistics on the personal care market in Japan. Along with an overview of the basic personal care segments body care, skin care, hair care, oral care, and sanitary products in the Japanese market, the report includes statistics on major domestic manufacturers and end consumer behavior.

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Table of contents

Overview

5
  • Premium Statistic Toiletries market size in Japan FY 2015-2024
  • Premium Statistic Cosmetic and toothpaste manufacturing R&D expenditure in Japan 2017-2024
  • Premium Statistic Cosmetic and toothpaste manufacturing industry R&D employee number in Japan 2017-2023
  • Premium Statistic Personal health care products market size in Japan 2021, by type
  • Premium Statistic Body cleaning products sales volume in Japan 2021, by type

Body care

4
  • Premium Statistic Face and shower gel sales volume in Japan 2012-2021
  • Premium Statistic Liquid hand soap sales volume in Japan 2012-2021
  • Premium Statistic Commonly used products against body odor in Japan 2022
  • Premium Statistic Hair removal experience in Japan 2022, by age

Skincare

5
  • Premium Statistic Skincare shipment value in Japan 2024, by type
  • Premium Statistic Sensitive skincare market size in Japan FY 2015-2024
  • Premium Statistic Face washes sales volume in Japan 2013-2023
  • Premium Statistic Men's skin care sales volume in Japan 2013-2023
  • Premium Statistic Purchase channel of choice for general skincare in Japan 2024, by gender

Hair care

5
  • Premium Statistic Hair care market size in Japan FY 2016-2024
  • Premium Statistic Hair care market size share in Japan FY 2023, by category
  • Premium Statistic Hair washing habits in Japan 2022
  • Premium Statistic Frequently used hair wash products in Japan 2022
  • Premium Statistic Main hair-related worries in Japan 2024

Oral care

4
  • Premium Statistic Toothpaste and mouthwash shipment value in Japan 2020-2021
  • Premium Statistic Toothpaste and mouthwash shipment volume in Japan 2020-2021
  • Premium Statistic Commonly used oral care products in Japan 2022
  • Premium Statistic Most common intraoral-related concerns Japan 2022

Sanitary products

5
  • Premium Statistic Production value of period products Japan 2014-2024
  • Premium Statistic Adult diapers production volume in Japan 2014-2023
  • Premium Statistic Baby diapers production volume in Japan 2014-2023
  • Premium Statistic Baby wipes production volume in Japan FY 2013-2022
  • Premium Statistic Private use face masks production volume in Japan FY 2014-2023

Major domestic companies

5
  • Premium Statistic Kao's net sales in Japan FY 2018-2024
  • Premium Statistic Unicharm's net sales in personal care FY 2017-2023
  • Premium Statistic Lion Corporation's consumer products business net sales in Japan FY 2019-2021
  • Premium Statistic Kos茅's net sales in Japan FY 2021-2025
  • Premium Statistic Hoyu's net sales FY 2018-2021

Household expenditure

4
  • Premium Statistic Personal care goods household expenditure in Japan 2015-2024
  • Premium Statistic Toiletries household expenditure in Japan 2024, by type
  • Premium Statistic Personal care electric appliance household expenditure in Japan 2015-2024
  • Premium Statistic Toothbrush household expenditure in Japan 2015-2024

Personal grooming

6
  • Premium Statistic Weekly minutes of personal hygiene activities among Japanese 1976-2021
  • Premium Statistic Weekly minutes of personal hygiene activities among Japanese 1976-2021, by gender
  • Premium Statistic Most purchased cosmetic products among women in Japan 2025
  • Premium Statistic Most purchased cosmetic products among men in Japan 2024
  • Premium Statistic Consumer retention of personal care products in Japan 2025, by type
  • Premium Statistic Reasons for brand loyalty in daily care products in Japan 2022
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