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Gen Z alcohol consumption in the United States

Statistics report on Gen Z alcohol consumption in the U.S.

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Table of contents

Overview

5
  • Premium Statistic U.S. consumer expenditure on alcoholic beverages 2024, by generation
  • Premium Statistic Gen Z alcoholic beverage market share in the U.S. in 2022
  • Premium Statistic Gen Z alcoholic beverage sales growth in the U.S. in 2022
  • Basic Statistic Alcohol use in persons aged 12 or older in the U.S. by age 2024
  • Basic Statistic Binge alcohol use in persons aged 18-25 years in the U.S. by gender 2002-2024

Shopping behavior

4
  • Premium Statistic How Gen Z learns about alcoholic beverages in the U.S. in 2021
  • Premium Statistic Reasons why Gen Z chooses an alcoholic drink in the U.S. in 2021
  • Premium Statistic Preferred alcoholic beverages to bring to a party as of 2021, by age
  • Premium Statistic Preferred alcoholic beverages to order at a restaurant in 2022, by age

Alcoholic beverage segments

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  • Premium Statistic Distilled spirit drinkers in the U.S. 2023, by age group
  • Premium Statistic Tequila consumer share in the U.S. 2024, by age
  • Premium Statistic Ready-to-drink alcohol market share in the United States in 2022, by age and segment
  • Premium Statistic Spirits-based RTD alcohol consumer market share in the U.S. in 2024, by age
  • Premium Statistic Leading hard seltzer brands Twitter user age share 2010-2021
  • Premium Statistic U.S. wine sales share 2022, by age
  • Premium Statistic U.S. non-white wine consumers in 2021, by age
  • Premium Statistic U.S. wine DTC sales share 2007-2021, by age
  • Premium Statistic U.S. wine club share 2022, by age

Non-alcoholic beverages

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  • Premium Statistic Non-alcoholic drinks consumption increase U.S. 2022, by age
  • Premium Statistic Non-alcoholic drinks increased consumption reasons U.S. 2022, by age
  • Premium Statistic Dry January participation U.S. 2026, by age
  • Premium Statistic Alcohol replacement in Dry January U.S. 2023, by age
  • Premium Statistic Reasons Gen-Z abstained from alcohol consumption U.S. 2021
  • Premium Statistic Reasons Gen-Z does dry January U.S. 2021, by gender
  • Premium Statistic Gen-Z preferences for alcoholic beverage alternatives U.S. 2021
  • Premium Statistic Location preference for alcohol-free beverage consumption U.S. 2023, by age
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