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This report analyses consumers who answered the question "Out of the following, which are the most important aspects when choosing your food?"

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Saudi Arabia
• Gender of consumers in Saudi Arabia
• Level of education in Saudi Arabia
• Share of consumers in Saudi Arabia in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Saudi Arabia live
• Communities where consumers live in Saudi Arabia
• Accommodation type and home ownership in Saudi Arabia
• LGBTQ+ status of consumers in Saudi Arabia

• Most important aspects of life for consumers in Saudi Arabia
• Top 10 interests of regional food purchasers in Saudi Arabia
• Top 10 hobbies and leisure activities of regional food purchasers in Saudi Arabia
• Top 10 sports activities of regional food purchasers in Saudi Arabia
• Top 10 sports followed by regional food purchasers in Saudi Arabia
• Pets living with regional food purchasers in Saudi Arabia

• Agreement with statements in Saudi Arabia
• The 10 most important issues facing Saudi Arabia according to regional food purchasers
• Political attitudes of consumers in Saudi Arabia
• Innovation adopter types based on statements towards innovation by consumers in Saudi Arabia
• Economic situation in Saudi Arabia as percieved by regional food purchasers
• Perceived personal economic situation of regional food purchasers
• Agreement with statements regarding economic concerns of regional food purchasers

• Type of media consumers in Saudi Arabia have been using in the past 4 weeks
• Top 10 social networks used by regional food purchasers
• Top 10 channels where regional food purchasers in Saudi Arabia remember coming across digital advertising
• Places where consumers in Saudi Arabia have come across non-digital advertising in the past 4 weeks