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Topics of the survey

• Attitudes towards Qatar 2022
• Attitudes towards FIFA
• Attitudes towards Brands & Sponsors of Qatar 2022
• Attitudes towards watching Qatar 2022
• Watching Qatar 2022
• Teams, coaches & players Qatar 2022
• Brands & Merchandising Qatar 2022
• Football & other sporting events
• Characteristics & demographics

• Method: Online survey
• Survey name: FIFA World Cup survey in Germany 2022
• Region: Germany
• Number of respondents: 1,023
• Age of respondents: 16 to 64 years old
• Type of respondents: general online population
• Survey time period: November 2022

• Gender
• Age (generations)
• World cup spectator
• Football supporter

Attitudes towards Qatar 2022

• Agreement with the statement: "The world cup will help Qatar become a more tolerant society"
• Agreement with the statement: "It is right that Russia is banned from the tournament "
• Agreement with the statement: "I think fans should boycott the tournament"
• Agreement with the statement: "My national team should boycott the tournament"
• Agreement with the statement: "I think hosting the tournament has boosted Qatar’s reputation around the world"
• Agreement with the statement: "I think the solidarity badge teams such as England and Germany are wearing is an important statement"
• Agreement with the statement: "FIFA should set up a hardship fund for workers families who lost their lives"
• Agreement with the statement: "The Qatar world cup is the most sustainable FIFA world cup tournament"

• Agreement with the statement: "FIFA are a positive force in world football "
• Agreement with the statement: "FIFA take anti-discrimination seriously"
• Agreement with the statement: "FIFA take human rights seriously"
• Agreement with the statement: "FIFA is now free from corruption"

• Agreement with the statement: "I will boycott brands who sponsor the FIFA world cup in Qatar"
• Agreement with the statement: "I am more likely to buy brands that sponsor the FIFA world cup"
• Agreement with the statement: "Brands sponsoring the world cup who also say they support LGBTQ+ rights are hypocrites"
• Agreement with the statement: "Brands should set up a hardship fund for workers families who lost their lives"
• Agreement with the statement: "I would like to see national teams have sponsors on their shirts "

• Agreement with the statement: "I can’t afford to watch many games at the pub due to rising prices / inflation"
• Agreement with the statement: "Work places / offices should allow games to be on in the background"
• Agreement with the statement: "I think the world cup should always be on in the summer, no matter where it is held"
• Agreement with the statement: "I will watch less of the world cup as it is in winter"
• Agreement with the statement: "I will always watch the world cup, no matter what"
• Agreement with the statement: "I always look forward to the world cup"
• Agreement with the statement: "I can’t afford to watch many games at the pub due to rising prices / inflation"

• Will you be watching the Qatar FIFA World Cup this winter?
• Why are you not watching the Qatar FIFA world cup this year? Please select all that apply.
• Where do you prefer to watch the world cup? Please select all that apply.
• Do you use your smartphone while watching World Cup games?
• Will you bet on the FIFA world cup?

• Do you support your national team?
• Who do you think will win the world cup?
• Who don’t you want to win the world cup? Please select all that apply.
• Out of the following who do you think will get the golden boot? (The player who scores the most goals in the tournament)
• Who is your favorite player from the national team?
• Who is your least favorite player at the world cup?
• Do you think your national team manager can win you the world cup?

• The following questions are about sponsorship. Which of the following brands do you know? Please select all that apply.
• And which of the following do you personally like? Please select all that apply.
• Will you buy any Qatar FIFA world cup merchandise?

• Do you like football?
• Out of the following which events do you like to watch? Please select all that apply.
• Including the FIFA World Cup, which of the following is your favourite?

• Are you male or female?
• Age (detailed)
• Age
• Age, categorial
• Age by generation
• Wo leben Sie aktuell?
• What is the highest level of education you have completed?
• Welcher der folgenden Hintergründe beschreibt Sie am besten?
• What is your marital status?
• Do you consider yourself part of the LGBTQ+ community?
• What is your gender identity?
• Which of the following best describes you?