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Consumer electronics in Brazil

Statistics report on consumer electronics in Brazil

This report contains key facts and statistics about the Brazilian consumer electronics market. It contains information about the broad consumer electronics market landscape as well as sub-markets, including television, smartphone, personal computers, tablet, wearables, and speakers, as well as a focus on the Brazilian consumer electronics retail company Grupo Casas Bahia.

Table of contents

Overview

5
  • Premium Forecast Revenue in the consumer electronics market in Brazil 2018-2030
  • Premium Forecast Revenue of the consumer electronics market in Brazil 2018-2030, by segment
  • Premium Forecast Volume in the consumer electronics market in Brazil 2018-2030
  • Premium Forecast Revenue in the electronics e-commerce market in Brazil 2017-2030
  • Premium Statistic Brazil: leading consumer electronics companies 2022, by revenue

Consumption

3
  • Premium Statistic Digital device ownership in Brazil 2025
  • Premium Forecast Most used consumer electronics in Brazil 2025
  • Premium Forecast Users in the consumer electronics segment in Brazil 2017-2030

TVs

5
  • Premium Statistic TV sales revenue in Brazil 2004-2023, by TV type
  • Premium Statistic TV unit sales in Brazil 2004-2023, by type
  • Premium Statistic Import and export value of TVs in Brazil 2010-2023
  • Premium Forecast Most common TV features in Brazil 2025
  • Premium Forecast TV ownership by brand in Brazil 2025

Smartphones

5
  • Premium Forecast Revenue of the smartphones industry in the United Kingdom 2018-2030
  • Premium Statistic Smartphones unit sales in Brazil 2014-2023
  • Premium Statistic Market share of mobile device vendors in Brazil 2010-2024
  • Premium Statistic Market share of mobile operating systems in Brazil 2010-2024
  • Premium Forecast Number of smartphone users in Brazil 2010-2050

PCs

5
  • Premium Forecast Revenue in the computing segment of the consumer electronics market in Brazil 2030
  • Premium Statistic Desktop PC, notebook & tablet unit sales in Brazil 2005-2023
  • Premium Forecast Laptop ownership by brand in Brazil 2025
  • Premium Statistic Market share of desktop OS in Brazil 2010-2024
  • Premium Forecast Frequent PC and laptop activities in Brazil 2023

Tablets

5
  • Premium Forecast Revenue of the tablets industry in Brazil 2018-2030
  • Premium Statistic Tablet unit sales in Brazil 2020-2023
  • Premium Statistic Market share of tablet vendors in Brazil 2012-2024
  • Premium Statistic Market share of tablet operating systems in Brazil 2012-2023
  • Premium Forecast Penetration rate of tablets in Brazil 2011-2050

Wearables

5
  • Premium Statistic Market revenue of wearable devices in Brazil 2021-2023, by segment
  • Premium Statistic Number of wearable devices sold in Brazil Q1 2020 - Q2 2023, by segment
  • Premium Forecast Most used eHealth tracker / smart watches by brand in Brazil 2025
  • Premium Forecast Volume in the headphones segment of the consumer electronics market in Brazil 2030
  • Premium Forecast Most used headphones by brand in Brazil 2025

Speakers

3
  • Premium Forecast Revenue of the speakers industry in Brazil 2018-2030
  • Premium Forecast Smart speaker ownership by brand in Brazil 2024
  • Premium Forecast Speaker ownership by brand in Brazil 2024

XR devices

3
  • Premium Forecast AR and VR B2C market revenue in Brazil 2020-2029, by segment
  • Premium Forecast VR headset market revenue in Brazil 2018-2030
  • Premium Forecast VR headset sales volume in Brazil 2018-2030

Special focus: Grupo Casas Bahia

4
  • Premium Statistic Grupo Casas Bahia net revenue in Brazil 2016-2024
  • Premium Statistic Casas Bahia Group's gross revenue 2018-2025, by sales channel
  • Premium Statistic EBITDA of Grupo Casas Bahia in Brazil 2017-2024
  • Premium Statistic EBITDA margin of Grupo Casas Bahia in Brazil 2017-2023
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