Smartphones: Xiaomi/Mi users in Finland

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Xiaomi/Mi users in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi users in Finland (''brand users'') against Finnish smartphone users in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Description
Content

Selected insights on smartphones: Xiaomi/Mi users in Finland

39% of Xiaomi/Mi users are Millennials
Xiaomi/Mi is more popular among male smartphone users than female smartphone users
Consumers with a low income make up 36% of Xiaomi/Mi users
33% of Xiaomi/Mi users live in medium-sized towns
Making their own decisions is more important to Xiaomi/Mi users than to other smartphone users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Attitudes towards personal finances
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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