Online dating: Plenty of Fish/POF users in the United States

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Plenty of Fish/POF users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Plenty of Fish/POF users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 32 countries.

Description
Content

Selected insights on online dating: Plenty of Fish/POF users in the United States

Compared to other online dating services, Plenty of Fish/POF has a relatively high share of male users
Compared to average consumers, Plenty of Fish/POF users are less likely to live in a couple household
Cars or vehicles are relatively popular hobbies among Plenty of Fish/POF users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Life stages
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Innovation

Consumer attitudes

Attitudes towards the corresponding industry
Challenges facing the country
Politics

Marketing touchpoints

Internet usage by device
Social media usage
Media usage

Appendix

Consumer ��ƽ�� Global survey
Authors

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