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Topics of the survey

• Fans & follower
• Club image
• Sponsorship
• Social media & fan engagement
• eSports
• Information on football
• Watching football
• Stadium experience
• Merchandise
• European club competitions
• International competition
• Women's football
• VAR
• Finances in football
• Betting
• Potential fans
• Characteristics & demographics

• Method: Online survey
• Survey name: Consumer ÌÇÐÄÆƽâ°æ European Football Benchmark 2023 in the UK
• Region: United Kingdom
• Number of respondents: 2999
• Age of respondents: 16 to 80 years old
• Type of respondents: residential online population
• Survey time period: 21 July 2023 to 02 August 2023

• Gender
• Age (generations)
• Interest in football

Fans & follower

• Do you have any interest in football?
• Which of the following statements about football do you agree with?
• At the beginning of the survey, you said you had some interest in football. In your opinion, what do you see as the most important attributes of football? Please choose a maximum of 3.
• Which players currently under 23 years of age, do you expect to have the biggest impact on football over the next 5 years? Please select up to 3.
• Which of the following football leagues do you follow (e.g. by looking at news, results, social media)? Please select all that apply.
• Which is your favourite league?
• Which Premier League teams do you follow (i.e. look at news, follow on social media etc.)? Please select all that apply.
• Which Bundesliga teams do you follow (i.e. look at news, follow on social media etc.)? Please select all that apply.
• Which LaLiga teams do you follow (i.e. look at news, follow on social media etc.)? Please select all that apply.
• Which Serie A teams do you follow (i.e. look at news, follow on social media etc.)? Please select all that apply.
• Which Ligue 1 teams do you follow (i.e. look at news, follow on social media etc.)? Please select all that apply.
• Which of these teams is your favourite/main team?

• The following questions are about a football club’s image and how clubs are viewed by football fans and the general public. Thinking about a football club’s reputation, which of following statements do you agree with?
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Fulham
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Leeds United
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Leicester City
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Liverpool
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Luton Town
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Manchester City
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Manchester United
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Newcastle United
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Nottingham Forest
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Sheffield United
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Southampton
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Tottenham Hotspur
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards West Ham United
• You said the Premier League is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Wolverhampton Wanderers
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Bayer 04 Leverkusen
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Borussia Dortmund
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Borussia Mönchengladbach
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Darmstadt 98
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Eintracht Frankfurt
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FC Augsburg
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FC Bayern München
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FC Heidenheim
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FC Köln
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FC Schalke 04
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FC St. Pauli
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards FSV Mainz 05
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Hamburger SV
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Hertha BSC
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards RB Leipzig
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards SC Freiburg
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards SV Werder Bremen
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards TSG Hoffenheim
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Union Berlin
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards VfB Stuttgart
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards VfL Bochum
• You said the Bundesliga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards VfL Wolfsburg
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Alavés
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Almería
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Athletic Bilbao
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Atletico Madrid
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Barcelona
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Cádiz
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards RC Celta
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Getafe
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Girona
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Granada
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Las Palmas
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Mallorca
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Osasuna
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Rayo Vallecano
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Real Betis
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Real Madrid
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Real Sociedad
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Sevilla
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Valencia
• You said LaLiga is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Villarreal
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Atalanta
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Bologna
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Cagliari
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Empoli
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Fiorentina
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Frosinone
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Genoa
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Hellas Verona
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Internazionale
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Juventus
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Lazio
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Lecce
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Milan
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Monza
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Napoli
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Roma
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Salernitana
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Sassuolo
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Torino
• You said Serie A is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Udinese
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Brest
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Clermont Foot
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Le Havre
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Lille OSC
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Lorient
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Lyon
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Marseille
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Metz
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Monaco
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Montpellier
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Nantes
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Nice
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Paris Saint-Germain
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards RC Lens
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Reims
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Rennes
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Strasbourg
• You said Ligue 1 is your favourite league. Which of the clubs do you like or dislike in that league? / Attitudes towards Toulouse
• In your opinion, what are the most important attributes of a club? Please choose a maximum of 3.
• Which of the following are the main characteristics that are typical of Arsenal? Please choose a maximum of 3. / Characteristics of Arsenal
• Which of the following are the main characteristics that are typical of Aston Villa? Please choose a maximum of 3. / Characteristics of Aston Villa
• Which of the following are the main characteristics that are typical of Bournemouth? Please choose a maximum of 3. / Characteristics of Bournemouth
• Which of the following are the main characteristics that are typical of Brentford? Please choose a maximum of 3. / Characteristics of Brentford
• Which of the following are the main characteristics that are typical of Brighton & Hove Albion? Please choose a maximum of 3. / Characteristics of Brighton & Hove Albion
• Which of the following are the main characteristics that are typical of Burnley? Please choose a maximum of 3. / Characteristics of Burnley
• Which of the following are the main characteristics that are typical of Chelsea? Please choose a maximum of 3. / Characteristics of Chelsea
• Which of the following are the main characteristics that are typical of Crystal Palace? Please choose a maximum of 3. / Characteristics of Crystal Palace
• Which of the following are the main characteristics that are typical of Everton? Please choose a maximum of 3. / Characteristics of Everton
• Which of the following are the main characteristics that are typical of Fulham? Please choose a maximum of 3. / Characteristics of Fulham
• Which of the following are the main characteristics that are typical of Leeds United? Please choose a maximum of 3. / Characteristics of Leeds United
• Which of the following are the main characteristics that are typical of Leicester City? Please choose a maximum of 3. / Characteristics of Leicester City
• Which of the following are the main characteristics that are typical of Liverpool? Please choose a maximum of 3. / Characteristics of Liverpool
• Which of the following are the main characteristics that are typical of Luton Town? Please choose a maximum of 3. / Characteristics of Luton Town
• Which of the following are the main characteristics that are typical of Manchester City? Please choose a maximum of 3. / Characteristics of Manchester City
• Which of the following are the main characteristics that are typical of Manchester United? Please choose a maximum of 3. / Characteristics of Manchester United
• Which of the following are the main characteristics that are typical of Newcastle United? Please choose a maximum of 3. / Characteristics of Newcastle United
• Which of the following are the main characteristics that are typical of Nottingham Forest? Please choose a maximum of 3. / Characteristics of Nottingham Forest
• Which of the following are the main characteristics that are typical of Sheffield United? Please choose a maximum of 3. / Characteristics of Sheffield United
• Which of the following are the main characteristics that are typical of Southampton? Please choose a maximum of 3. / Characteristics of Southampton
• Which of the following are the main characteristics that are typical of Tottenham Hotspur? Please choose a maximum of 3. / Characteristics of Tottenham Hotspur
• Which of the following are the main characteristics that are typical of West Ham United? Please choose a maximum of 3. / Characteristics of West Ham United
• Which of the following are the main characteristics that are typical of Wolverhampton Wanderers? Please choose a maximum of 3. / Characteristics of Wolverhampton Wanderers
• Which of the following are the main characteristics that are typical of Bayer 04 Leverkusen? Please choose a maximum of 3. / Characteristics of Bayer 04 Leverkusen
• Which of the following are the main characteristics that are typical of Borussia Dortmund? Please choose a maximum of 3. / Characteristics of Borussia Dortmund
• Which of the following are the main characteristics that are typical of Borussia Mönchengladbach? Please choose a maximum of 3. / Characteristics of Borussia Mönchengladbach
• Which of the following are the main characteristics that are typical of Darmstadt 98? Please choose a maximum of 3. / Characteristics of Darmstadt 98
• Which of the following are the main characteristics that are typical of Eintracht Frankfurt? Please choose a maximum of 3. / Characteristics of Eintracht Frankfurt
• Which of the following are the main characteristics that are typical of FC Augsburg? Please choose a maximum of 3. / Characteristics of FC Augsburg
• Which of the following are the main characteristics that are typical of FC Bayern München? Please choose a maximum of 3. / Characteristics of FC Bayern München
• Which of the following are the main characteristics that are typical of FC Heidenheim? Please choose a maximum of 3. / Characteristics of FC Heidenheim
• Which of the following are the main characteristics that are typical of FC Köln? Please choose a maximum of 3. / Characteristics of FC Köln
• Which of the following are the main characteristics that are typical of FC Schalke 04? Please choose a maximum of 3. / Characteristics of FC Schalke 04
• Which of the following are the main characteristics that are typical of FC St. Pauli? Please choose a maximum of 3. / Characteristics of FC St. Pauli
• Which of the following are the main characteristics that are typical of FSV Mainz 05? Please choose a maximum of 3. / Characteristics of FSV Mainz 05
• Which of the following are the main characteristics that are typical of Hamburger SV? Please choose a maximum of 3. / Characteristics of Hamburger SV
• Which of the following are the main characteristics that are typical of Hertha BSC? Please choose a maximum of 3. / Characteristics of Hertha BSC
• Which of the following are the main characteristics that are typical of RB Leipzig? Please choose a maximum of 3. / Characteristics of RB Leipzig
• Which of the following are the main characteristics that are typical of SC Freiburg? Please choose a maximum of 3. / Characteristics of SC Freiburg
• Which of the following are the main characteristics that are typical of SV Werder Bremen? Please choose a maximum of 3. / Characteristics of SV Werder Bremen
• Which of the following are the main characteristics that are typical of TSG Hoffenheim? Please choose a maximum of 3. / Characteristics of TSG Hoffenheim
• Which of the following are the main characteristics that are typical of Union Berlin ? Please choose a maximum of 3. / Characteristics of Union Berlin
• Which of the following are the main characteristics that are typical of VfB Stuttgart? Please choose a maximum of 3. / Characteristics of VfB Stuttgart
• Which of the following are the main characteristics that are typical of VfL Bochum? Please choose a maximum of 3. / Characteristics of VfL Bochum
• Which of the following are the main characteristics that are typical of VfL Wolfsburg? Please choose a maximum of 3. / Characteristics of VfL Wolfsburg
• Which of the following are the main characteristics that are typical of Alavés? Please choose a maximum of 3. / Characteristics of Alavés
• Which of the following are the main characteristics that are typical of Almería? Please choose a maximum of 3. / Characteristics of Almería
• Which of the following are the main characteristics that are typical of Athletic Bilbao? Please choose a maximum of 3. / Characteristics of Athletic Bilbao
• Which of the following are the main characteristics that are typical of Atletico Madrid? Please choose a maximum of 3. / Characteristics of Atletico Madrid
• Which of the following are the main characteristics that are typical of Barcelona? Please choose a maximum of 3. / Characteristics of Barcelona
• Which of the following are the main characteristics that are typical of Cádiz? Please choose a maximum of 3. / Characteristics of Cádiz
• Which of the following are the main characteristics that are typical of RC Celta? Please choose a maximum of 3. / Characteristics of RC Celta
• Which of the following are the main characteristics that are typical of Getafe? Please choose a maximum of 3. / Characteristics of Getafe
• Which of the following are the main characteristics that are typical of Girona? Please choose a maximum of 3. / Characteristics of Girona
• Which of the following are the main characteristics that are typical of Granada ? Please choose a maximum of 3. / Characteristics of Granada
• Which of the following are the main characteristics that are typical of Las Palmas? Please choose a maximum of 3. / Characteristics of Las Palmas
• Which of the following are the main characteristics that are typical of Mallorca? Please choose a maximum of 3. / Characteristics of Mallorca
• Which of the following are the main characteristics that are typical of Osasuna? Please choose a maximum of 3. / Characteristics of Osasuna
• Which of the following are the main characteristics that are typical of Rayo Vallecano? Please choose a maximum of 3. / Characteristics of Rayo Vallecano
• Which of the following are the main characteristics that are typical of Real Betis? Please choose a maximum of 3. / Characteristics of Real Betis
• Which of the following are the main characteristics that are typical of Real Madrid? Please choose a maximum of 3. / Characteristics of Real Madrid
• Which of the following are the main characteristics that are typical of Real Sociedad? Please choose a maximum of 3. / Characteristics of Real Sociedad
• Which of the following are the main characteristics that are typical of Sevilla? Please choose a maximum of 3. / Characteristics of Sevilla
• Which of the following are the main characteristics that are typical of Valencia ? Please choose a maximum of 3. / Characteristics of Valencia
• Which of the following are the main characteristics that are typical of Villarreal? Please choose a maximum of 3. / Characteristics of Villarreal
• Which of the following are the main characteristics that are typical of Atalanta? Please choose a maximum of 3. / Characteristics of Atalanta
• Which of the following are the main characteristics that are typical of Bologna? Please choose a maximum of 3. / Characteristics of Bologna
• Which of the following are the main characteristics that are typical of Cagliari ? Please choose a maximum of 3. / Characteristics of Cagliari
• Which of the following are the main characteristics that are typical of Empoli ? Please choose a maximum of 3. / Characteristics of Empoli
• Which of the following are the main characteristics that are typical of Fiorentina? Please choose a maximum of 3. / Characteristics of Fiorentina
• Which of the following are the main characteristics that are typical of Frosinone? Please choose a maximum of 3. / Characteristics of Frosinone
• Which of the following are the main characteristics that are typical of Genoa? Please choose a maximum of 3. / Characteristics of Genoa
• Which of the following are the main characteristics that are typical of Hellas Verona? Please choose a maximum of 3. / Characteristics of Hellas Verona
• Which of the following are the main characteristics that are typical of Internazionale? Please choose a maximum of 3. / Characteristics of Internazionale
• Which of the following are the main characteristics that are typical of Juventus? Please choose a maximum of 3. / Characteristics of Juventus
• Which of the following are the main characteristics that are typical of Lazio? Please choose a maximum of 3. / Characteristics of Lazio
• Which of the following are the main characteristics that are typical of Lecce? Please choose a maximum of 3. / Characteristics of Lecce
• Which of the following are the main characteristics that are typical of Milan? Please choose a maximum of 3. / Characteristics of Milan
• Which of the following are the main characteristics that are typical of Monza? Please choose a maximum of 3. / Characteristics of Monza
• Which of the following are the main characteristics that are typical of Napoli? Please choose a maximum of 3. / Characteristics of Napoli
• Which of the following are the main characteristics that are typical of Roma? Please choose a maximum of 3. / Characteristics of Roma
• Which of the following are the main characteristics that are typical of Salernitana? Please choose a maximum of 3. / Characteristics of Salernitana
• Which of the following are the main characteristics that are typical of Sassuolo? Please choose a maximum of 3. / Characteristics of Sassuolo
• Which of the following are the main characteristics that are typical of Torino? Please choose a maximum of 3. / Characteristics of Torino
• Which of the following are the main characteristics that are typical of Udinese? Please choose a maximum of 3. / Characteristics of Udinese
• Which of the following are the main characteristics that are typical of Brest? Please choose a maximum of 3. / Characteristics of Brest
• Which of the following are the main characteristics that are typical of Clermont Foot? Please choose a maximum of 3. / Characteristics of Clermont Foot
• Which of the following are the main characteristics that are typical of Le Havre? Please choose a maximum of 3. / Characteristics of Le Havre
• Which of the following are the main characteristics that are typical of Lille OSC? Please choose a maximum of 3. / Characteristics of Lille OSC
• Which of the following are the main characteristics that are typical of Lorient? Please choose a maximum of 3. / Characteristics of Lorient
• Which of the following are the main characteristics that are typical of Lyon? Please choose a maximum of 3. / Characteristics of Lyon
• Which of the following are the main characteristics that are typical of Marseille? Please choose a maximum of 3. / Characteristics of Marseille
• Which of the following are the main characteristics that are typical of Metz? Please choose a maximum of 3. / Characteristics of Metz
• Which of the following are the main characteristics that are typical of Monaco? Please choose a maximum of 3. / Characteristics of Monaco
• Which of the following are the main characteristics that are typical of Montpellier? Please choose a maximum of 3. / Characteristics of Montpellier
• Which of the following are the main characteristics that are typical of Nantes? Please choose a maximum of 3. / Characteristics of Nantes
• Which of the following are the main characteristics that are typical of Nice? Please choose a maximum of 3. / Characteristics of Nice
• Which of the following are the main characteristics that are typical of Paris Saint-Germain? Please choose a maximum of 3. / Characteristics of Paris Saint-Germain
• Which of the following are the main characteristics that are typical of RC Lens? Please choose a maximum of 3. / Characteristics of RC Lens
• Which of the following are the main characteristics that are typical of Reims? Please choose a maximum of 3. / Characteristics of Reims
• Which of the following are the main characteristics that are typical of Rennes? Please choose a maximum of 3. / Characteristics of Rennes
• Which of the following are the main characteristics that are typical of Strasbourg? Please choose a maximum of 3. / Characteristics of Strasbourg
• Which of the following are the main characteristics that are typical of Toulouse? Please choose a maximum of 3. / Characteristics of Toulouse

• Let’s now focus on the topic of sponsoring in sports. Which of the following statements about sponsors in football do you agree with?
• Where have you noticed sponsoring or adverts on kits in the past 12 months? Please select all that apply.
• Where have you noticed sponsoring or adverts in football over the past 4 weeks on either social media or other digital platforms? Please select all that apply.
• Where have you noticed sponsoring or adverts in football over the past 4 weeks during a broadcasts? Please select all that apply.
• Where have you noticed sponsoring or adverts in stadiums in the past 12 months? Please select all that apply.
• Which of the following industries would you most like to sponsor your club(s)? Please select all that apply.
• Which of the following brands do you know, at least by name? Please select all that apply. / Sponsors brand awareness (Premier League)
• Which of the following brands do you know, at least by name? Please select all that apply. / Sponsors brand awareness (Bundesliga)
• Which of the following brands do you know, at least by name? Please select all that apply. / Sponsors brand awareness (LaLiga)
• Which of the following brands do you know, at least by name? Please select all that apply. / Sponsors brand awareness (Ligue 1)
• Which of the following brands do you personally like? Please select all that apply. / Sponsors brand preference (Premier League)
• Which of the following brands do you personally like? Please select all that apply. / Sponsors brand preference (Bundesliga)
• Which of the following brands do you personally like? Please select all that apply. / Sponsors brand preference (LaLiga)
• Which of the following brands do you personally like? Please select all that apply. / Sponsors brand preference (Ligue 1)

• The following questions are about your use of social media in relation to football. Which of these statements about football on social media do you agree with?
• Which of the following social media platforms do you use in general? Please select all that apply.
• Which social media platforms do you use with regards to football? Please select all that apply.
• How often do you inform yourself about football using social media?
• Which of these topics or people do you follow on social media with regards to football? Please select all that apply.
• Which topics would you like to hear more about from football clubs via their social media? Please select all that apply.
• Thinking about the football content you see on social media, which type of format do you prefer? Please select all that apply.

• Which of these statements about eSports do you agree with?
• The following questions are about eSports, a form of competitive video gaming, regardless of the genre. Are you interested in eSports?
• You said you follow eSports, in your opinion, what do you see as the most important attributes of eSports? Please choose a maximum of 3.
• Which of the following eSports genres are you interested in? Please select all that apply.

• The following questions are about where you find information on football, excluding social media. Where else do you get information about football? Please select all that apply.
• What information about football interests you? Please select all that apply.
• What kind of apps or websites do you use to get information about football? Please select all that apply.
• Which of the following media providers do you use at least occasionally to get information about football? Please select all that apply.

• The following questions are about watching football on TV and video streams. Which of these statements on watching football do you agree with?
• Which ways do you follow football games (live games as well as summaries and post-match reports)? Please select all that apply.
• How often do you usually watch football during the season (live matches, highlights and post-match reports)?
• Which devices do you usually use to watch football content at home? Please select all that apply.
• What would make your viewing experience better? Please select all that apply.
• Which of these providers do you use as a paying customer to watch football (either as a subscription or as pay-per-view)? Please select all that apply.
• Which of the following TV football shows have you watched in the past 12 months? Please select all that apply.
• From the selection below, who are your favourite football pundits or hosts? Please select up to 3.

• Have you been to a sports stadium in the last 12 months, regardless of the occasion?
• What type of event did you see at a sports stadium in the past 12 months?
  Please select all that apply.
• In your opinion, what improves a stadium experience? Please select all that apply.
• In your opinion, what improves a stadium experience at a football game? Please select all that apply.
• In your opinion, what causes a bad stadium experience during football games? Please select all that apply.
• How often did you go to a stadium to watch football during the last season?
• How much are you willling to spend on a football ticket?
• Do you have a season ticket?

• Which of the following statements about football merchandise do you agree with?
• Have you bought football merchandise in the past 12 months for yourself or any family, friends or other aquaintances? Please select all that apply.
• Which of the following types of football merchandise do you own? Please select all that apply.
• Do you usually buy or receive a kit or shirt of your favourite club every season? Please select all that apply.
• Do you own merchandise for teams other than your favourite/main club?
• Where have you bought your merchandise from in the past 12 months? Please select all that apply.
• How much have you spent on football merchandise in the past 12 months? If you're not sure, please make an estimate.
• Which of the following sports brands are the most fashionable? Please select all that apply.

• Which of the following statements about European club competitions do you agree with?
• How interested or not are you in the Champions League?
• How interested or not are you in the Europa League? 
• How interested or not are you in the Europa Conference League?

• The following questions are about international competitions (e.g. World Cup) and national teams. Which of these statements about international competitions do you agree with? / I’m proud to support my country
• The following questions are about international competitions (e.g. World Cup) and national teams. Which of these statements about international competitions do you agree with? / International football is more important than club football
• The following questions are about international competitions (e.g. World Cup) and national teams. Which of these statements about international competitions do you agree with? / International football should always be free to watch
• The following questions are about international competitions (e.g. World Cup) and national teams. Which of these statements about international competitions do you agree with? / Hosting events like a World Cup can help promote a country to the wider world
• The following questions are about international competitions (e.g. World Cup) and national teams. Which of these statements about international competitions do you agree with? / I will always watch the World Cup, no matter where it is
• The following questions are about international competitions (e.g. World Cup) and national teams. Which of these statements about international competitions do you agree with? / The national coach should be elected by the fans
• How interested or not are you in the World Cup?
• Did you watch any games or highlights of the Qatar World cup?
• How interested or not are you in the European Championships?

• Which of these statements about women’s football do you agree with?
• How interested or not are you in women’s club football?
• How interested or not are you in your country’s women’s national team?
• Do you watch women’s football regularly? Please select all that apply.

• Which of the following statements about VAR do you agree with?
• Should VAR be kept or abandoned?
• What could be done to improve VAR? Please select all that apply.

• Which of the following statements about finances in football do you agree with?
• Which of the following terms have you heard of? Please select all that apply.
• Which punishments would you most like to see handed out to clubs that break Financial Fair Play (FFP) rules? Please select all that apply.

• Do you bet on football games?
• How much do you bet on football games on average per week? If you are not sure please give an average guess.
• Overall, do you think you win or lose money over an average season when betting on football?
• Which betting companies do you use to bet on football games? Please select all that apply.

• Do you have friends, family, or acquaintances who are interested in football?
• You said that you're not interested in football. Do you think you could be interested in football in the future?
• What could make you become interested in football? Please select all that apply.

• What is your gender?
• How old are you?
• What is your marital status?
• Do you consider yourself part of the LGBTQ+ community?
• What is your gender identity?
• Which of the following best describes you?
• What is the highest level of education you have completed?
• Which of the following categories best describes your current employment status?
• If you add up everything:About how high is the annual gross income that your total household disposes of, before tax and contributions?
• Where do you currently live?
• Recode based "Where do you currently live?"
• How big is the town you live in?
• In what type of community do you live?
• What is your current living situation (main residence)?
• How many people – including yourself and all children – permanently live in your household?
• How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
• Out of the following list, which are the 3 most important aspects to you in life? Please chooseexactly 3.
• What are your personal hobbies and activities? Please select all that apply.
• Which of these sports or activities do you do at least occasionally? Please select all that apply.
• In which of these sports do you follow competitions, leagues or teams? Please select all that apply.
• You said you follow American football, in your opinion, what do you see as the most important attributes of American Football? Please choose a maximum of 3.
• You said you follow basketball, in your opinion, what do you see as the most important attributes of basketball? Please choose a maximum of 3.