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The statistic displays the result of a survey conducted in 2019 in Sweden on how respondents' views on a company would change based on different actions. The behavior which came first on the list with most positive reactions, according to 72 percent of participants, was that a company openly publishes data leaks and mishaps and suggests how to fix them. This received negative feedback from eight percent of participants. The behavior which came last on the list with least positive feedback, according to ten percent of participants, was that a company uses personal data and creates a digital profile. This received 57 percent negative reactions.