Domestic e-commerce shop Bol.com joined several big international brands as the most popular website in the Netherlands, in terms of monthly reach in 2020. Google and Facebook were overall the most popular websites in the Netherlands. Amazon ranked ninth in the list although Amazon was not officially present in the Netherlands until ***. There was no Amazon.nl, making the Netherlands one of the last countries in Europe where the US e-commerce giant presented itself. Bol.com can be described a Dutch variant of Amazon: an online marketplace which offers different products. In 2020, it mainly operates in the Netherlands and the Dutch-speaking part of Belgium, although it did expand into French-speaking Belgium as well.
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Kantar Millward Brown. (November 30, 2020). Monthly reach of the most popular websites in the Netherlands in 2020 (in 1,000 users) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/983345/monthly-reach-of-the-most-popular-websites-in-the-netherlands/
Kantar Millward Brown. "Monthly reach of the most popular websites in the Netherlands in 2020 (in 1,000 users)." Chart. November 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/983345/monthly-reach-of-the-most-popular-websites-in-the-netherlands/
Kantar Millward Brown. (2020). Monthly reach of the most popular websites in the Netherlands in 2020 (in 1,000 users). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/983345/monthly-reach-of-the-most-popular-websites-in-the-netherlands/
Kantar Millward Brown. "Monthly Reach of The Most Popular Websites in The Netherlands in 2020 (in 1,000 Users)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2020, /statistics/983345/monthly-reach-of-the-most-popular-websites-in-the-netherlands/
Kantar Millward Brown, Monthly reach of the most popular websites in the Netherlands in 2020 (in 1,000 users) ÌÇÐÄÆƽâ°æ, /statistics/983345/monthly-reach-of-the-most-popular-websites-in-the-netherlands/ (last visited August 03, 2026)
Monthly reach of the most popular websites in the Netherlands in 2020 (in 1,000 users) [Graph], Kantar Millward Brown, November 30, 2020. [Online]. Available: /statistics/983345/monthly-reach-of-the-most-popular-websites-in-the-netherlands/
