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Online and offline usage preference for grocery shopping in South Korea as of September 2021

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Source

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Release date

October 2021

Region

South Korea

Survey time period

September 30, 2021

Number of respondents

1,300 respondents

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

*The survey was conducted among 158 men in single person households as well as 1,142 women in households of all sizes who buy groceries at least once a month.

Citation formats

Grocery shopping online and offline preference South Korea 2021

Published by
Yihan Ma,
Oct 18, 2021
According to a survey conducted in September 2021 among South Korean consumers if they preferred online or offline shopping, around ** respondents reported to purchase groceries more offline, while about **** percent of respondents stated preferred to do more of their grocery shopping online. The market for online grocery and food services has grown majorly during the last two years.
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