Many companies shown provide a range of services, including combining auction and retail sales, making them difficult to be classified. Companies were classified based on their most relevant link to art sales or where their main focus was in 2020. Metrics were calculated in December 2020.
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Online art companies ranked by number of Instagram followers 2020
Gagosian is a network of art galleries specializing in modern and contemporary art. In 2020, the Instagram profile of Gagosian recorded roughly *** million followers. The Pace Gallery, which is another renowned contemporary and modern art gallery, reported the second-highest figure among the companies considered, with roughly *** thousand Instagram followers in 2020.
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Art Basel, & UBS. (March 15, 2021). Selected art e-commerce companies in 2020, by number of Instagram followers (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/971158/online-art-companies-instagram-follower-volume/
Art Basel, und UBS. "Selected art e-commerce companies in 2020, by number of Instagram followers (in 1,000s)." Chart. March 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/971158/online-art-companies-instagram-follower-volume/
Art Basel, UBS. (2021). Selected art e-commerce companies in 2020, by number of Instagram followers (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/971158/online-art-companies-instagram-follower-volume/
Art Basel, and UBS. "Selected Art E-commerce Companies in 2020, by Number of Instagram Followers (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2021, /statistics/971158/online-art-companies-instagram-follower-volume/
Art Basel & UBS, Selected art e-commerce companies in 2020, by number of Instagram followers (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/971158/online-art-companies-instagram-follower-volume/ (last visited August 02, 2026)
Selected art e-commerce companies in 2020, by number of Instagram followers (in 1,000s) [Graph], Art Basel, & UBS, March 15, 2021. [Online]. Available: /statistics/971158/online-art-companies-instagram-follower-volume/
