New product codes placed on the market over the last three years.
The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.
Citation formats
Innovation rate of self-medication products sold in pharmacies in Italy 2021
The innovation rate represents the share of self-medication revenue generated from new brands and line extensions. According to data provided by , new brands and line extensions accounted for *** percent of the total revenue generated by the whole self-medication segment in Italy in 2021. Products to tackle issues of the nervous system were the ones for which new brands and line extensions had the greatest incidence on the total revenue, followed by self-meds concerning the respiratory system.
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New Line Ricerche di mercato. (January 21, 2022). Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato. "Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category." Chart. January 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato. (2022). Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato. "Share of Self-medication Products Revenue Generated from New Brands and Line Extensions in Italy in 2021, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2022, /statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato, Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category ÌÇÐÄÆƽâ°æ, /statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/ (last visited August 02, 2026)
Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category [Graph], New Line Ricerche di mercato, January 21, 2022. [Online]. Available: /statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
